<\/p>\n
Social media and SEO<\/strong><\/p>\n Although Google does not use social media as a parameter for its ranking, these two entities are highly correlated.\u00a0A case study showed that a company\u2019s website ranking improved by 6.9% after its Facebook page recorded 50 likes and 70 shares.<\/p>\n You do not have to be on all platforms<\/strong><\/p>\n Before you consider setting up your Twitter account, you should consider whether its users match the demographics of your customer base.\u00a0Of all the platforms, Facebook has the most uniformly distributed demographic data, though apparently, teens are leaving it quickly for Instagram or Tumblr. Instead of going to all platforms, go where your customers are.<\/p>\n Why are Facebook pages well positioned?<\/strong><\/p>\n Google treats social media pages like any other website page \u2013 its robots analyze the site and the engine records information obtained from its database.<\/p>\n But, Facebook is not an ordinary webpage.\u00a0It is the third most used site on the Internet.\u00a0As an authoritative site, you can capitalize on its propensity to position itself.<\/p>\n Thanks to the notoriety of Facebook your pages will be well-positioned.<\/p>\n Setting up your Facebook page<\/strong><\/p>\n I do not recommend that you make Facebook \u2013 or any other social networking platform \u2013 your only online reference.\u00a0On the other hand, if you are only at the stage of launching, the setting up of your Facebook page will prove faster than that of a web site.<\/p>\n The steps to follow:<\/strong><\/p>\n A Facebook page needs a personal profile.\u00a0If you do not have one it\u2019s the first thing to do.<\/p>\n In the menu bar on the left, below PAGES, click Create Page.\u00a0Put there optimized content with pictures of your company information etc.<\/p>\n Post a post at least three times a week.\u00a0You can also schedule them in advance.<\/p>\n How to hang followers by inviting your friends on Facebook to like the page.\u00a0How to spread the list of your customers, and how to promote your page.<\/p>\n Embellishing a website is not so difficult.\u00a0On the other hand, making it perform in the eyes of search engines, converting visitors into buyers requires an ounce of professionalism.\u00a0Here\u2019s what you need to do to get your site to the next level.<\/p>\n Refresh your content<\/strong><\/p>\n Two decades after the web came into our world, the old adage \u201cContent is king\u201d is still relevant.\u00a0Without relevant content and well written, your site is very unlikely to appear at the forefront of search engines.<\/p>\n The ideal would be to hire a professional copywriter.\u00a0But as this article is about low budget business, the\u00a0Web Writing Guide is a\u00a0must.<\/p>\n Optimize your pages<\/strong><\/p>\n To determine the content of your site, search engines rely on the title, URL, cap, and content of each page.<\/p>\n Keywords are still important in\u00a0<\/strong>SEO<\/strong>.<\/strong><\/p>\n The best is to create different pages for each product or service.\u00a0It is only after using the appropriate keywords and variations of these keywords in each of these pages.<\/p>\n Little warning.\u00a0Do not stuff your keyword content for better ranking.\u00a0Search engines have gained in intelligence since the beginning of the web and they will penalize you if your content does not present naturally.\u00a0Content written for a normal person will be better positioned than content written for a search robot.<\/p>\n Look for your keywords<\/strong><\/p>\n But wait!\u00a0Before you do anything, you need to identify your best keywords.<\/p>\n Many business owners think they already know the keywords that people use in their quest for a product or service.\u00a0But in my opinion, they miss a unique opportunity to access the most reliable database.\u00a0I am sure that Google\u2019s information on consumer habits to trace my business is still more relevant than \u201cI suppose.\u201d<\/p>\n SEO PowerSuite\u2019s Rank Tracker will show you the most relevant keywords to drive traffic.<\/p>\n Organize your site<\/strong><\/p>\n If your website looks like my office, you\u2019ll be very lucky if someone finds anything interesting!\u00a0(Hey, do not you know that a messy desk is a creative genius?)<\/p>\n But there is a bone: \u201cunder the jumble of papers and various objects, there is an organization that only the creator can understand\u201d.\u00a0As a result, a poorly organized website is neither creative nor great.\u00a0It\u2019s running right to disaster.<\/p>\n How to organize your website is a whole different subject \u2013 one that I have unfortunately not treated.\u00a0But here is one that I highly recommend.<\/p>\n Google officially promoted mobile-friendliness as a ranking criterion.\u00a0In other words, this means that websites designed to display correctly on mobile devices will have a higher ranking in mobile search results.\u00a0In the opinion of its Webmaster Central Blog, \u201cthis change will have a significant impact on our research results.\u00a0\u201c<\/p>\n Mobile is essential for local businesses or not<\/p>\n I have long talked about the fact that mobile has become a crucial issue.\u00a0Google\u2019s latest action goes even further in this direction.<\/p>\n How to tell if your site is Mobile-Friendly<\/strong><\/p>\n The obvious answer is to do the test on your smartphone.\u00a0But, if you want a deeper analysis, SEO PowerSuite has a useful tool to determine if your site is mobile-friendly.<\/p>\n Tools to quickly adapt your existing site to mobiles<\/p>\n If you want to have a mobile site on the field, you have the choice between several builders of websites.\u00a0While this may not be the ideal long-term solution, they will help you build a website that meets Google\u2019s mobile-friendliness standards.<\/p>\n Do you use WordPress?\u00a0No problem.\u00a0Here are some of the best plugins to convert your site into a mobile version<\/p>\n See also:\u00a0\u00a0\u201cIt\u2019s time to convert your website to mobile\u201d according to Google<\/p>\n Search engines use a software called robots or spiders that search the web for content.\u00a0When they find a site, they criss-cross it, follow the links of each page before adding the content to their database.<\/p>\n Sometimes, these spiders encounter an error that prevents them from browsing the site entirely.\u00a0Unfortunately, unless you lift the hood, you will never know if these mistakes have occurred.<\/p>\n Do not mess with Google\u2019s spider, fix errors on your page<\/p>\n Use the Google Webmaster Tools<\/strong><\/p>\n The Google Webmaster Tools will show you the errors you can see above.\u00a0Unfortunately, they will not be able to show you how to fix them.\u00a0The PowerSuite\u2019s\u00a0Site Audit Checklist,<\/u>\u00a0on the other hand, will help you identify them and make the necessary corrections.<\/p>\n Create a sitemap<\/strong><\/p>\n A sitemap is an XML file that lists all the pages of your site so that search engines can analyze them more effectively.\u00a0This is a great help if your site is big or new and has external links.<\/p>\n You can create a sitemap manually or use an\u00a0online sitemap generator<\/u>.\u00a0When you do, upload it to your root folder and submit your sitemap to Webmaster Tools.<\/p>\n For WordPress sites, a Google XML plugin Sitemaps Generator will create the sitemap and submit it to search engines with a few clicks.<\/p>\n If you have a local business, having your business information recorded on many local directories and local portals searches is a critical parameter to be seen online.<\/p>\n The more precisely your company is visible and recorded in different locations, the more Google and other search<\/a> engines will believe that your business really exists and the information they provide to their users is accurate.<\/p>\n Show your referrals openly<\/strong><\/p>\n Above all, highlight your\u00a0Google SEO<\/a>.\u00a0Then if you have the time, do the same with Yahoo, Bing, and Yelp!<\/p>\n Submit your lists of services<\/strong><\/p>\n For hundreds of local search directories, you can submit your business information to the four data providers from which major search engines get their listings.<\/p>\n \u00a0<\/u><\/p>\n (Note that there may be an associated cost each time you submit a list to a vendor).<\/p>\n For some additional tips on your local SEO<\/a>, refer to Mastering Local SEO.<\/p>\n <\/p>\n The rules of the game are not the same<\/p>\n For Google, the ideal would be that the links come naturally, by simply creating unique content<\/a> of high quality.\u00a0In fact, all things being equal, well-known brands will always outperform small businesses because they attract more connections.<\/p>\n Plus, search engines favor brands because their user data tells them that people prefer to click on branded websites than on unbranded sites.\u00a0And as these sites are better positioned, people continue to click and link brand sites at the expense of free sites.\u00a0And the cycle continues<\/p>\n Linkbuilding is not an easy job.\u00a0But it can be less arduous if you start with offlines relationships, activities, and promotions.\u00a0These can serve as leverage for incoming links.<\/p>\n When you research your online business, you may find organizations that involve you in their site but have not made a link back.\u00a0Ask them to do it.<\/p>\n Comments are also part of the ranking parameters.\u00a0Relatively speaking, a company that raises comments, will tend to surpass another that does not.\u00a0Most local experts think Google favors Google+ comments<\/p>\n How and why comments have become ranking criteria?<\/p>\n Google dominates the research market because it is determined to best satisfy the desires of its users.\u00a0In other words, all that search engines use to encourage buying becomes a criterion for Google\u2019s search algorithm.<\/p>\n Unfortunately, companies have ignored the impact that comments can have.\u00a0Many of them receive negative reviews on sites they are not even aware of.\u00a0And the best way to counterbalance bad comments is to generate good ones.\u00a0Welcome to Reputation Marketing 101.<\/p>\n The right way to elicit comments.<\/p>\n Monitoring your reputation will not have a positive impact on your ranking and besides, Google does not penalize you if you collect bad reviews.\u00a0But an excellent ranking on Google is useless if on the other hand, the page of the search results displays a poor evaluation.<\/p>\n Positive reviews can help you capitalize on your search for good rankings<\/p>\n It is important that you respond appropriately to bad reviews.\u00a0But, as much as it is important to counterbalance bad reviews to improve your rankings, it is essential to elicit positive feedback.<\/p>\n You can even ask your customers to post a review from their Gmail account.<\/p>\n There was a time when SEO was just a technical trick of optimizing<\/a> the pages of your website and getting inbound links.\u00a0It\u2019s not the same anymore.\u00a0Integrate content marketing into your sauce.<\/p>\n \u201cContent marketing is about creating and sharing free and valuable content to attract and convert prospects into customers and customers into repeat buyers.\u00a0The type of content you share is closely related to what you sell.\u00a0In other words, you get people to know you, appreciate you, and trust you enough to do business with you.\u00a0\u2013 Copyblogger<\/p>\n The impact of blogging on your ranking<\/p>\n I once published a post at the end of a working day and found it on the first page of Google at 10 am the next day.\u00a0Okay, we did not play in the big leagues, but it clearly shows that google places a lot of importance on fresh content.\u00a0Thanks to the blogging you will be able to obtain:<\/p>\n More indexed pages<\/p>\n Remember that Google classifies web pages, not websites.\u00a0Each blog post<\/a> represents one more page on your site that can improve the ranking of your keywords.\u00a0So quantity and quality are unavoidable.<\/p>\n Incoming links<\/p>\n\n
Offer a facelift to your website<\/strong><\/h2>\n<\/li>\n<\/ol>\n
\n
Play the mobile users game<\/strong><\/h2>\n<\/li>\n<\/ol>\n
\n
Look under the hood<\/strong><\/h2>\n<\/li>\n<\/ol>\n
\n
Sign up, be noticed<\/strong><\/h2>\n<\/li>\n<\/ol>\n
\n
\n
Rely on your offlines relationships for incoming links<\/strong><\/h2>\n<\/li>\n<\/ol>\n
\n
Make sure your customers talk about you<\/strong><\/h2>\n<\/li>\n<\/ol>\n
\n
Become a Content Marketing Champion<\/strong><\/h2>\n<\/li>\n<\/ol>\n