{"id":43352,"date":"2025-02-21T10:45:59","date_gmt":"2025-02-21T10:45:59","guid":{"rendered":"https:\/\/www.seohero.io\/?p=43352"},"modified":"2025-05-07T14:05:50","modified_gmt":"2025-05-07T14:05:50","slug":"how-to-do-ecommerce-seo-right","status":"publish","type":"post","link":"https:\/\/www.seohero.io\/how-to-do-ecommerce-seo-right\/","title":{"rendered":"How to do Ecommerce SEO right"},"content":{"rendered":"<h1><a id=\"post-43352-_ahhueglae32v\"><\/a>HOW TO DO ECOMMERCE SEO RIGHT<\/h1>\n<p>E-commerce<a href=\"https:\/\/www.seohero.io\/seo\/\"> SEO<\/a> requires a strategic approach that addresses the unique challenges of online stores. This guide outlines proven tactics to improve your e-commerce site&#8217;s visibility and drive targeted traffic.<\/p>\n<h2><a id=\"post-43352-_wgfyonwjqppg\"><\/a><strong>Technical SEO Foundations<\/strong><\/h2>\n<h3><a id=\"post-43352-_tun5i5c0v01\"><\/a><strong>Site Structure Optimization<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/www.seohero.io\/ecommerce-seo\/\">Implement a logical category<\/a> hierarchy (max 3 levels deep)<\/li>\n<li>Create clean, readable URLs (example.com\/category\/product-name)<\/li>\n<li>Ensure mobile responsiveness with fast loading times<\/li>\n<li>Set up proper canonical tags to prevent duplicate content issues<\/li>\n<\/ul>\n<h3><a id=\"post-43352-_tf7abvbkf080\"><\/a><strong>Page Speed Improvement<\/strong><\/h3>\n<ul>\n<li>Compress and optimize product images<\/li>\n<li>Implement lazy loading for media files<\/li>\n<li>Minimize HTTP requests<\/li>\n<li>Use browser caching effectively<\/li>\n<li>Consider a CDN for global audiences<\/li>\n<\/ul>\n<h2><a id=\"post-43352-_i75w32jd2mxa\"><\/a><strong>Product Page Optimization<\/strong><\/h2>\n<h3><a id=\"post-43352-_wcr6i0vhjrkg\"><\/a><strong>Keyword Research &amp; Implementation<\/strong><\/h3>\n<ul>\n<li>Research product-specific keywords using tools like Ahrefs, SEMrush, or Google Keyword Planner<\/li>\n<li>Identify long-tail keywords with purchase intent (e.g., &#8220;waterproof hiking boots with ankle support&#8221;)<\/li>\n<li>Include keywords naturally in:\n<ul>\n<li>Product titles<\/li>\n<li>Meta descriptions<\/li>\n<li>H1 and H2 headings<\/li>\n<li>First paragraph of product descriptions<\/li>\n<li>Alt text for images<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><a id=\"post-43352-_a7btvaghwhdd\"><\/a><strong>Creating Compelling Product Content<\/strong><\/h3>\n<ul>\n<li>Write unique product descriptions (avoid manufacturer copies)<\/li>\n<li>Include detailed specifications and measurements<\/li>\n<li>Address common customer questions in the description<\/li>\n<li>Use benefit-focused content that solves customer problems<\/li>\n<\/ul>\n<h3><a id=\"post-43352-_dpvxskvwqpbk\"><\/a><strong>Rich Snippets &amp; Structured Data<\/strong><\/h3>\n<ul>\n<li>Implement product schema markup (price, availability, reviews)<\/li>\n<li>Add review schema to display star ratings in search results<\/li>\n<li>Include FAQ schema for product pages with questions and answers<\/li>\n<\/ul>\n<h2><a id=\"post-43352-_lb4z73vjpu51\"><\/a><strong>Category Page Optimization<\/strong><\/h2>\n<ul>\n<li>Create unique content for each category page<\/li>\n<li>Include relevant keywords in category page titles and descriptions<\/li>\n<li>Add filters and sorting options to improve user experience<\/li>\n<li>Implement breadcrumb navigation with schema markup<\/li>\n<\/ul>\n<h2><a id=\"post-43352-_1161k6mgnxzc\"><\/a><strong>Content Marketing Strategy<\/strong><\/h2>\n<h3><a id=\"post-43352-_ozxn4r8zp0na\"><\/a><strong>Educational Content<\/strong><\/h3>\n<ul>\n<li>Develop buying guides for product categories<\/li>\n<li>Create how-to content related to your products<\/li>\n<li>Publish comparison articles between related products<\/li>\n<li>Perhaps rope in some influencers to do <a href=\"http:\/\/247influencerhub.com\/\" target=\"_blank\" rel=\"noopener\">influencer marketing<\/a><\/li>\n<\/ul>\n<h3><a id=\"post-43352-_omtlwy3uarwj\"><\/a><strong>Blog Integration<\/strong><\/h3>\n<ul>\n<li>Maintain a regular posting schedule on relevant topics<\/li>\n<li>Link naturally to product pages from blog content<\/li>\n<li>Target informational keywords related to your products<\/li>\n<\/ul>\n<h2><a id=\"post-43352-_7yavjifp7mjo\"><\/a><strong>Internal Linking Structure<\/strong><\/h2>\n<ul>\n<li>Link between related products (&#8220;You might also like&#8221;)<\/li>\n<li>Create links from category pages to top products<\/li>\n<li>Implement breadcrumb navigation throughout the site<\/li>\n<li>Use descriptive anchor text for internal links<\/li>\n<\/ul>\n<h2><a id=\"post-43352-_vlawzm3w4ctp\"><\/a><strong>User Experience Factors<\/strong><\/h2>\n<ul>\n<li>Optimize site search functionality<\/li>\n<li>Implement faceted navigation for easy filtering<\/li>\n<li>Ensure intuitive navigation menus<\/li>\n<li>Design for mobile users first<\/li>\n<\/ul>\n<h2><a id=\"post-43352-_uv4dqqqz1fnu\"><\/a><strong>Conversion Optimization<\/strong><\/h2>\n<ul>\n<li>Include clear CTAs on all pages<\/li>\n<li>Display trust signals (security badges, reviews)<\/li>\n<li>Simplify the checkout process<\/li>\n<li>Implement exit-intent popups strategically<\/li>\n<\/ul>\n<h2><a id=\"post-43352-_rz51hm8za8mw\"><\/a><strong>Monitoring &amp; Analytics<\/strong><\/h2>\n<ul>\n<li>Set up enhanced e-commerce tracking in Google Analytics<\/li>\n<li>Monitor product performance by search visibility<\/li>\n<li>Track and improve conversion rates for organic traffic<\/li>\n<li>Analyze search terms from internal site search<\/li>\n<\/ul>\n<h2><a id=\"post-43352-_fhxpebciwb4h\"><\/a><strong>Common E-commerce SEO Challenges<\/strong><\/h2>\n<h3><a id=\"post-43352-_3b733fl0wiz1\"><\/a><strong>Managing Out-of-Stock Products<\/strong><\/h3>\n<ul>\n<li>Keep URLs live with &#8220;back in stock&#8221; notification options<\/li>\n<li>Link to similar products or categories<\/li>\n<li>Provide clear information about availability<\/li>\n<\/ul>\n<h3><a id=\"post-43352-_vasavjzngr9\"><\/a><strong>Seasonal Product Strategy<\/strong><\/h3>\n<ul>\n<li>Use 301 redirects for discontinued products<\/li>\n<li>Implement a content calendar for seasonal promotions<\/li>\n<li>Update meta information for seasonal changes<\/li>\n<\/ul>\n<h2><a id=\"post-43352-_6tz7s3q6r0g0\"><\/a><strong>Advanced E-commerce SEO Tactics<\/strong><\/h2>\n<h3><a id=\"post-43352-_xc4rw47p64rn\"><\/a><strong>Voice Search Optimization<\/strong><\/h3>\n<ul>\n<li>Include conversational phrases in product content<\/li>\n<li>Answer specific questions about products<\/li>\n<li>Optimize for local &#8220;near me&#8221; searches if applicable<\/li>\n<\/ul>\n<h3><a id=\"post-43352-_rn5y0r74uj7s\"><\/a><strong>International SEO<\/strong><\/h3>\n<ul>\n<li>Implement hreflang tags for multi-language stores<\/li>\n<li>Consider country-specific domains or subdirectories<\/li>\n<li>Optimize currency and shipping information by region<\/li>\n<\/ul>\n<p>By implementing these strategies systematically, e-commerce stores can improve their search visibility, drive qualified traffic, and increase conversions. Remember that SEO is an ongoing process requiring regular monitoring and adjustment based on performance data and <a href=\"https:\/\/www.seohero.io\/search-engines-ranked-which-platforms-are-worth-your-time-in-2025\/\" data-wpil-monitor-id=\"3689\">search engine<\/a> algorithm updates.<\/p>\n<h4><a id=\"post-43352-_g3b0n25zv1w7\"><\/a><strong>Optimize Your Title Tags and Meta Descriptions<\/strong><\/h4>\n<p>A title tag is the web page\u2019s title while meta descriptions are ones that appear below the results.<\/p>\n<p>Google chooses its title tag and description to show that.<\/p>\n<p>Title tags are said to be the most important part of optimization. It isn\u2019t just for ecommerce sites but also for any website you can look at.<\/p>\n<p>Google looks at the title tag to understand the page\u2019s core topic which can affect rankings.<\/p>\n<p>The title tag should be<\/p>\n<ul>\n<li>Be fewer than 60 characters. Going longer means the results get truncated.<\/li>\n<li>It describes the page\u2019s intent well<\/li>\n<li>Uses its target keyword. Entice Google searchers to click on it.<\/li>\n<\/ul>\n<p>Here are more things to get better results from the title tags.<\/p>\n<ul>\n<li>Mention deals<\/li>\n<li>Add a compelling benefit<\/li>\n<li>Describe what makes it unique say best fastest or lightest<\/li>\n<\/ul>\n<p>Here\u2019s a great ecommerce title tags<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"919\" class=\"wp-image-43353\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-1.jpeg\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-1.jpeg 1920w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-1-300x144.jpeg 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-1-1024x490.jpeg 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-1-768x368.jpeg 768w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-1-1536x735.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>For meta descriptions, Google doesn\u2019t consider them yet.<\/p>\n<p>But users can read the description when deciding what to click on and it stands a good chance to send you more clicks.<\/p>\n<p>Here are tips for meta optimization.<\/p>\n<ul>\n<li>Capitalize your meta description length at 105 characters but it minimizes Google\u2019s oods of truncating it in search results.<\/li>\n<li>Make each page\u2019s meta description unique.<\/li>\n<li>Use free shipping or discounts<\/li>\n<li>Include target keyword<\/li>\n<\/ul>\n<p>You can use Semrush\u2019s on-page SEO checker to discover whether title tags and meta descriptions are optimized.<\/p>\n<p>This helps you follow <a href=\"https:\/\/www.seohero.io\/schema-markup-and-structured-data-for-seo\/\" data-wpil-monitor-id=\"4412\">SEO<\/a> best practices.<\/p>\n<p>Optimize Your Product Pages with the On Page SEO Checker<\/p>\n<h4><a id=\"post-43352-_527go0pz35g0\"><\/a>Create an SEO-Friendly URL Structure<\/h4>\n<p><a href=\"https:\/\/www.seohero.io\/the-rise-of-ai-mode-in-google-search-and-its-seo-implications\/\" data-wpil-monitor-id=\"4990\">Google displays URLs in search<\/a> results to show users where to go when they click on a page.<\/p>\n<p>Google can use words in the URL as ranking factors.<\/p>\n<p>Here are best practices:<\/p>\n<ul>\n<li>Keep the urls short and descriptive<\/li>\n<li>Use hyphens to separate words and not underscores<\/li>\n<li>Use lower case text<\/li>\n<li>Don\u2019t use dates in URLs<\/li>\n<li>Include the primary keyword naturally<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"749\" height=\"408\" class=\"wp-image-43354\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-2.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-2.png 749w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-2-300x163.png 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/p>\n<h4><a id=\"post-43352-_wrct4arn0uuc\"><\/a><strong>Optimize Your Product Images<\/strong><\/h4>\n<p>Optimizing your product images can help you rank higher in image search.<\/p>\n<p>This send more traffic and improves brand awareness.<\/p>\n<p>How to optimize images?<\/p>\n<p>Name them right.<\/p>\n<p>File names tell Google about the subject matter to Google.<\/p>\n<p>Dietary dog food is better than a series of numbers.<\/p>\n<p>Alt tags are brief descriptions of what the image portrays.<\/p>\n<p>Alt text improves accessibility\/ Screen readers can read it aloud so visually impaired so they can still understand image.<\/p>\n<p>And third, ensure you use compressed images.<\/p>\n<p><img decoding=\"async\" width=\"1280\" height=\"712\" class=\"wp-image-43355\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/a-visual-comparison-between-an-uncompressed-image.png\" alt=\"A visual comparison between an uncompressed image with a file size of 57KB and a compressed image with a file size of 15KB.\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/a-visual-comparison-between-an-uncompressed-image.png 1280w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/a-visual-comparison-between-an-uncompressed-image-300x167.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/a-visual-comparison-between-an-uncompressed-image-1024x570.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/a-visual-comparison-between-an-uncompressed-image-768x427.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Use SHortpixel to compress these images well before using them on your site.<\/p>\n<h4><a id=\"post-43352-_ly664mgwhjja\"><\/a>Include Unique Content on Each Page<\/h4>\n<p>Having unique content on every page increases the odds of you appearing on the SERPs for relevant queries. And it reduces the odds of duplicate content too.<\/p>\n<p>But if your site has thousands of products, writing unique content for each one isn\u2019t going to be easy.<\/p>\n<p>So here\u2019s a template you can use.<\/p>\n<ul>\n<li>Product name: Use specific product name like pedigree complete nutrition to grilled steak.<\/li>\n<li>Product description: Write a short 50 to 100-word description of features and benefits.<\/li>\n<li>Features: List specific features of the product&#8217;s nutritional factors. Don\u2019t list same generic features across the spectrum.<\/li>\n<li>Longer description: Provide a more detailed paragraph summarizing the product and key USPS.<\/li>\n<\/ul>\n<p>There are also cases where duplicate content cannot be avoided such as with different versions of the pages in different languages catering to different regions.<\/p>\n<p>This is common for larger ecommerce sites.<\/p>\n<p>Use hreflang tags to tell Google which version is relevant.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"454\" class=\"wp-image-43356\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-4.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-4.png 915w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-4-300x149.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-4-768x381.png 768w\" sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/p>\n<h4><a id=\"post-43352-_orysj8b72ubm\"><\/a>Focus on Internal Linking<\/h4>\n<p>Internal linking involves linking to other pages on your sit.e<\/p>\n<p>When done correctly this boosts SEO. When internal links distribute authority you rank better.<\/p>\n<p>How do you implement a solid internal linking strategy?<\/p>\n<p>One of the easiest ways is by showing related products at the end of each page like Amazon does.<\/p>\n<p>Like this:<\/p>\n<p>But you can take it a step further and show items that go well with the product the user is looking at. Or items customers also purchase alongside that. <img loading=\"lazy\" decoding=\"async\" width=\"1534\" height=\"498\" class=\"wp-image-43357\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-5.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-5.png 1534w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-5-300x97.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-5-1024x332.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-5-768x249.png 768w\" sizes=\"(max-width: 1534px) 100vw, 1534px\" \/><\/p>\n<p>Like Amazon does with their \u201cBuy the Look\u201d section: <img loading=\"lazy\" decoding=\"async\" width=\"1519\" height=\"487\" class=\"wp-image-43358\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-6.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-6.png 1519w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-6-300x96.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-6-1024x328.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-6-768x246.png 768w\" sizes=\"(max-width: 1519px) 100vw, 1519px\" \/><\/p>\n<p>This requires more developmental effort and can create personalized experiences.<\/p>\n<h4><a id=\"post-43352-_rjfr8abygubc\"><\/a>Add Schema Markup<\/h4>\n<p>Schema markup is a code designed to help Google understand the site better.<\/p>\n<p>By adding schema to your page\u2019s HTML you can increase chances of pages getting rich snippets in search results.<\/p>\n<p>Rich snippets display more information like ratings, reviews and pricing.<\/p>\n<p>This boosts click through rates.<\/p>\n<p>This is useful for ecommerce sites. There\u2019s the product markup which is most useful.<\/p>\n<p>&lt;script type=&#8221;application\/ld+json&#8221;&gt;<\/p>\n<p>{<\/p>\n<p>&#8220;@context&#8221;: &#8220;https:\/\/schema.org\/&#8221;,<\/p>\n<p>&#8220;@type&#8221;: &#8220;Product&#8221;,<\/p>\n<p>&#8220;name&#8221;: &#8220;Premium Dog Food&#8221;,<\/p>\n<p>&#8220;image&#8221;: &#8220;https:\/\/example.com\/photos\/4&#215;3\/photo.jpg&#8221;,<\/p>\n<p>&#8220;brand&#8221;: {<\/p>\n<p>&#8220;@type&#8221;: &#8220;Brand&#8221;,<\/p>\n<p>&#8220;name&#8221;: &#8220;Your Online Store&#8221;<\/p>\n<p>},<\/p>\n<p>&#8220;offers&#8221;: {<\/p>\n<p>&#8220;@type&#8221;: &#8220;Offer&#8221;,<\/p>\n<p>&#8220;url&#8221;: &#8220;&#8221;,<\/p>\n<p>&#8220;priceCurrency&#8221;: &#8220;USD&#8221;,<\/p>\n<p>&#8220;price&#8221;: &#8220;99&#8221;,<\/p>\n<p>&#8220;availability&#8221;: &#8220;https:\/\/schema.org\/InStock&#8221;,<\/p>\n<p>&#8220;itemCondition&#8221;: &#8220;https:\/\/schema.org\/NewCondition&#8221;<\/p>\n<p>},<\/p>\n<p>&#8220;aggregateRating&#8221;: {<\/p>\n<p>&#8220;@type&#8221;: &#8220;AggregateRating&#8221;,<\/p>\n<p>&#8220;ratingValue&#8221;: &#8220;4.2&#8221;<\/p>\n<p>}<\/p>\n<p>}<\/p>\n<p>&lt;\/script&gt;<\/p>\n<p>There are many markup generator tools and Schema markup validator to ensure you implement this right. <img loading=\"lazy\" decoding=\"async\" width=\"1117\" height=\"407\" class=\"wp-image-43359\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-7.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-7.png 1117w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-7-300x109.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-7-1024x373.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-7-768x280.png 768w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><\/p>\n<h3><a id=\"post-43352-_3p0m705bz3we\"><\/a>4. Leverage Content Marketing<\/h3>\n<p>Content marketing involves videos blog posts, and newsletters to promote your brand.<\/p>\n<p>This helps the Site&#8217;s SEO by<\/p>\n<ul>\n<li>Bringing in targeted traffic<\/li>\n<li>Generate links<\/li>\n<li>Builidng a brand<\/li>\n<li>Provide value to customers<\/li>\n<\/ul>\n<p>To implement a strong content strategy consider the sales funnel<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1068\" height=\"591\" class=\"wp-image-43360\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-8.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-8.png 1068w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-8-300x166.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-8-1024x567.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2025\/02\/word-image-43352-8-768x425.png 768w\" sizes=\"(max-width: 1068px) 100vw, 1068px\" \/><\/p>\n<h4><a id=\"post-43352-_8s6lrq23p6zq\"><\/a>Create BoFu Posts<\/h4>\n<p>Bottom-of-the-funnel (BoFu) blog posts target customers at the lower end of the marketing funnel.<\/p>\n<p>These customers are close to decision-making. So capturing them with the right piece of content should cause conversions.<\/p>\n<p>BoFu blog posts include:<\/p>\n<ul>\n<li>Product comparisons<\/li>\n<li>Compilation posts (Affordable Dog Food\u201d)<\/li>\n<li>Customer stories and reviews<\/li>\n<\/ul>\n<p>Chewy for instance listed best Halloween dog costumes on its site for customers to buy.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOW TO DO ECOMMERCE SEO RIGHT E-commerce SEO requires a strategic approa... <a class=\"readmore\" href=\"https:\/\/www.seohero.io\/how-to-do-ecommerce-seo-right\/\">Read full post<\/a>","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-43352","post","type-post","status-publish","format-standard","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts\/43352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/comments?post=43352"}],"version-history":[{"count":4,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts\/43352\/revisions"}],"predecessor-version":[{"id":49777,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts\/43352\/revisions\/49777"}],"wp:attachment":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/media?parent=43352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/categories?post=43352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/tags?post=43352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}