{"id":37891,"date":"2024-12-27T09:09:01","date_gmt":"2024-12-27T09:09:01","guid":{"rendered":"https:\/\/www.seohero.io\/?p=37891"},"modified":"2025-09-13T16:04:48","modified_gmt":"2025-09-13T16:04:48","slug":"seo-e-commerce-case-study","status":"publish","type":"post","link":"https:\/\/www.seohero.io\/seo-e-commerce-case-study\/","title":{"rendered":"SEO E-commerce Case Study"},"content":{"rendered":"<h2><a id=\"post-37891-_gdfwzd10di9c\"><\/a><strong>SEO E-commerce Case Study: Scaling Organic Growth for TechGear Solutions<\/strong><\/h2>\n<h2><a id=\"post-37891-_t9vkrg1wcfa6\"><\/a><strong>Executive Summary<\/strong><\/h2>\n<p>In the competitive world of online retail, TechGear Solutions, a mid-sized electronics and gadgets e-commerce platform, faced significant challenges in driving organic traffic and improving conversion rates. This case study outlines a comprehensive SEO strategy that transformed the company&#8217;s digital performance, resulting in a 247% increase in organic traffic and a 65% boost in online revenue within a 12-month period.<\/p>\n<h2><a id=\"post-37891-_jqn4fiqkgo5i\"><\/a><strong>Company Background<\/strong><\/h2>\n<h3><a id=\"post-37891-_u5uemuuyj2dd\"><\/a><strong>About TechGear Solutions<\/strong><\/h3>\n<ul>\n<li>Founded in 2015<\/li>\n<li>Specializes in consumer electronics, smart home devices, and tech accessories<\/li>\n<li>Initially relied heavily on paid advertising<\/li>\n<li>Struggled with high customer acquisition costs<\/li>\n<li>Limited visibility in organic search results<\/li>\n<\/ul>\n<h2><a id=\"post-37891-_yosv5rer9z54\"><\/a><strong>Initial Challenges<\/strong><\/h2>\n<p>Before implementing the SEO strategy, TechGear Solutions encountered several critical issues:<\/p>\n<ol>\n<li><strong>Low Search Engine Visibility<\/strong>\n<ul>\n<li>Appeared on the second or third page of search results for key product categories<\/li>\n<li>Minimal organic traffic from non-branded search terms<\/li>\n<li>Heavily dependent on paid advertising for customer acquisition<\/li>\n<\/ul>\n<\/li>\n<li><strong>Poor Website Structure<\/strong>\n<ul>\n<li>Inefficient site architecture<\/li>\n<li>Lack of clear internal linking<\/li>\n<li>Suboptimal product page optimization<\/li>\n<li>Slow page load speeds<\/li>\n<\/ul>\n<\/li>\n<li><strong>Content Limitations<\/strong>\n<ul>\n<li>Minimal product descriptions<\/li>\n<li>Absence of comprehensive buying guides<\/li>\n<li>Limited educational content<\/li>\n<li>No strategic content marketing approach<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><a id=\"post-37891-_b84za592h7ab\"><\/a><strong>SEO Strategy Development<\/strong><\/h2>\n<h3><a id=\"post-37891-_e726fd6r29a3\"><\/a><strong>Comprehensive Audit and Analysis<\/strong><\/h3>\n<p>The first phase involved a thorough website audit using multiple tools:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.seohero.io\/the-rise-of-ai-mode-in-google-search-and-its-seo-implications\/\"  data-wpil-monitor-id=\"4985\">Google Search<\/a> Console<\/li>\n<li>SEMrush<\/li>\n<li>Ahrefs<\/li>\n<li>PageSpeed Insights<\/li>\n<\/ul>\n<p>Key audit findings:<\/p>\n<ul>\n<li>42% of product pages had duplicate or thin content<\/li>\n<li>Mobile site performance scored below 50<\/li>\n<li>Significant technical SEO issues impeding crawlability<\/li>\n<li>Missed opportunities in long-tail keyword targeting<\/li>\n<\/ul>\n<h3><a id=\"post-37891-_p78jjnucfrxy\"><\/a><strong>Strategic Approach<\/strong><\/h3>\n<p>The SEO strategy was built on four primary pillars:<\/p>\n<ol>\n<li><strong>Technical SEO Optimization<\/strong><\/li>\n<li><strong>Content Enhancement<\/strong><\/li>\n<li><strong>Structured Data Implementation<\/strong><\/li>\n<li><strong>Link Building and Digital PR<\/strong><\/li>\n<\/ol>\n<h2><a id=\"post-37891-_4x80355xer04\"><\/a><strong>Detailed Implementation<\/strong><\/h2>\n<h3><a id=\"post-37891-_ky08gxb6oyo6\"><\/a><strong>1. Technical SEO Optimization<\/strong><\/h3>\n<h2><a id=\"post-37891-_pivz0vaytjuq\"><\/a><strong>Site Speed and Performance<\/strong><\/h2>\n<ul>\n<li>Implemented advanced caching mechanisms<\/li>\n<li>Compressed and optimized images<\/li>\n<li>Minimized JavaScript and CSS<\/li>\n<li>Leveraged browser caching<\/li>\n<li>Utilized Content Delivery Network (CDN)<\/li>\n<\/ul>\n<p>Results:<\/p>\n<ul>\n<li>Page load time reduced from 4.2 to 1.7 seconds<\/li>\n<li>Mobile performance score increased from 52 to 88<\/li>\n<li>Improved Core Web Vitals significantly<\/li>\n<\/ul>\n<h2><a id=\"post-37891-_m07kl7scwo10\"><\/a><strong>Site Architecture Restructuring<\/strong><\/h2>\n<ul>\n<li>Developed a logical, hierarchical website structure<\/li>\n<li>Created clear, SEO-friendly URL paths<\/li>\n<li>Implemented breadcrumb navigation<\/li>\n<li>Enhanced internal linking strategy<\/li>\n<\/ul>\n<h2><a id=\"post-37891-_wf927l2ptqzv\"><\/a><strong>Mobile Optimization<\/strong><\/h2>\n<ul>\n<li>Developed a fully responsive design<\/li>\n<li>Ensured seamless mobile user experience<\/li>\n<li>Implemented AMP (Accelerated Mobile Pages) for key product categories<\/li>\n<\/ul>\n<h3><a id=\"post-37891-_wa1g28jf0tj1\"><\/a><strong>2. Content Enhancement Strategy<\/strong><\/h3>\n<h2><a id=\"post-37891-_k8bfrg39kep6\"><\/a><strong>Comprehensive Product Descriptions<\/strong><\/h2>\n<ul>\n<li>Rewrote all product descriptions<\/li>\n<li>Incorporated targeted keywords naturally<\/li>\n<li>Added unique, value-driven content<\/li>\n<li>Included technical specifications and benefits<\/li>\n<\/ul>\n<h2><a id=\"post-37891-_kllc5a759prq\"><\/a><strong>Content Expansion<\/strong><\/h2>\n<ul>\n<li>Developed in-depth buying guides<\/li>\n<li>Created comparison articles<\/li>\n<li>Produced how-to and tutorial content<\/li>\n<li>Established a robust blog focusing on tech trends and product insights<\/li>\n<\/ul>\n<h2><a id=\"post-37891-_rxjv6zk3iar\"><\/a><strong>Keyword Optimization<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"998\" class=\"wp-image-37895\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-1.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-1.png 1600w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-1-300x187.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-1-1024x639.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-1-768x479.png 768w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-1-1536x958.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/strong><\/h2>\n<ul>\n<li>Conducted extensive keyword research<\/li>\n<li>Targeted long-tail keywords<\/li>\n<li>Created content clusters around primary product categories<\/li>\n<li>Developed FAQ sections for each major product line<\/li>\n<\/ul>\n<h3><a id=\"post-37891-_e33brhggcpas\"><\/a><strong>3. Structured Data Implementation<img decoding=\"async\" width=\"2020\" height=\"1253\" class=\"wp-image-37896\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-2.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-2.png 2020w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-2-300x186.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-2-1024x635.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-2-768x476.png 768w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-2-1536x953.png 1536w\" sizes=\"(max-width: 2020px) 100vw, 2020px\" \/><\/strong><\/h3>\n<h2><a id=\"post-37891-_80ep90aub0bl\"><\/a><strong>Rich Snippet Integration<\/strong><\/h2>\n<ul>\n<li>Added comprehensive <a href=\"https:\/\/www.seohero.io\/schema-markup-for-seo\/\"  data-wpil-monitor-id=\"2794\">schema markup<\/a><\/li>\n<li>Implemented product schema with:\n<ul>\n<li>Price information<\/li>\n<li>Availability status<\/li>\n<li>Customer ratings<\/li>\n<li>Product images<\/li>\n<\/ul>\n<\/li>\n<li>Created Organization and LocalBusiness schema<\/li>\n<\/ul>\n<p><img decoding=\"async\" width=\"1834\" height=\"922\" class=\"wp-image-37897\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-3.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-3.png 1834w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-3-300x151.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-3-1024x515.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-3-768x386.png 768w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-3-1536x772.png 1536w\" sizes=\"(max-width: 1834px) 100vw, 1834px\" \/><\/p>\n<h2><a id=\"post-37891-_ze0ktmmn481u\"><\/a><strong>Enhanced Search Results<\/strong><\/h2>\n<ul>\n<li>Enabled rich snippets in search results<\/li>\n<li>Improved click-through rates<\/li>\n<li>Increased visual prominence in SERPs<\/li>\n<\/ul>\n<h3><a id=\"post-37891-_5y6mh0cku7n5\"><\/a><strong>4. Link Building and Digital PR<\/strong><\/h3>\n<h2><a id=\"post-37891-_ij36vfuwbucf\"><\/a><strong>Strategic Link Acquisition<\/strong><\/h2>\n<ul>\n<li>Developed relationships with tech blogs and review sites<\/li>\n<li>Created linkable assets like comprehensive guides<\/li>\n<li>Participated in industry forums and discussions<\/li>\n<li>Leveraged expert roundups and collaborative content<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"718\" class=\"wp-image-37898\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-4.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-4.png 1600w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-4-300x135.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-4-1024x460.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-4-768x345.png 768w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-4-1536x689.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><a id=\"post-37891-_mjmnd6dy5umv\"><\/a><strong>Digital PR Campaigns<\/strong><\/h2>\n<ul>\n<li>Produced original research on tech trends<\/li>\n<li>Published thought leadership content<\/li>\n<li>Engaged with tech influencers<\/li>\n<li>Secured mentions in prominent tech publications <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"769\" class=\"wp-image-37899\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-5.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-5.png 1600w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-5-300x144.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-5-1024x492.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-5-768x369.png 768w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-5-1536x738.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/li>\n<\/ul>\n<h2><a id=\"post-37891-_qggzullbsfpz\"><\/a><strong>Measurement and Results<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"912\" class=\"wp-image-37900\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-6.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-6.png 1600w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-6-300x171.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-6-1024x584.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-6-768x438.png 768w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-6-1536x876.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3><a id=\"post-37891-_69astwg9xizj\"><\/a><strong>Organic Traffic Growth<\/strong><\/h3>\n<ul>\n<li>Initial organic traffic: 15,000 monthly visitors<\/li>\n<li>After 12 months: 52,000 monthly visitors<\/li>\n<li>Growth: 247% increase<\/li>\n<\/ul>\n<h3><a id=\"post-37891-_39onhde1tmi9\"><\/a><strong>Conversion Rate Improvements<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"365\" class=\"wp-image-37901\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-7.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-7.png 907w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-7-300x121.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-7-768x309.png 768w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/p>\n<ul>\n<li>Initial conversion rate: 1.8%<\/li>\n<li>After strategy implementation: 2.97%<\/li>\n<li>Revenue increase: 65%<\/li>\n<\/ul>\n<h3><a id=\"post-37891-_nli5otq3cdeq\"><\/a><strong>Keyword Ranking Improvements<\/strong><\/h3>\n<ul>\n<li>Moved from page 2-3 to top 3 positions for 65% of target keywords<\/li>\n<li>Increased page 1 rankings from 12% to 76%<\/li>\n<\/ul>\n<h3><a id=\"post-37891-_36x7xno7tgtm\"><\/a><strong>Revenue Impact<\/strong><\/h3>\n<ul>\n<li>Organic channel revenue grew from $180,000 to $297,000 monthly<\/li>\n<li>Reduced dependence on paid advertising<\/li>\n<li>Lower customer acquisition costs<\/li>\n<\/ul>\n<h2><a id=\"post-37891-_a7r58tnol7xm\"><\/a><strong>Key Learnings and Recommendations<\/strong><\/h2>\n<ol>\n<li><strong>Holistic SEO Approach<\/strong>\n<ul>\n<li>Technical optimization is crucial<\/li>\n<li>High-quality, unique content drives organic growth<\/li>\n<li>User experience directly impacts search performance<\/li>\n<\/ul>\n<\/li>\n<li><strong>Continuous Optimization<\/strong>\n<ul>\n<li>Regular content updates<\/li>\n<li>Stay current with search algorithm changes<\/li>\n<li>Monitor and adapt strategies<\/li>\n<\/ul>\n<\/li>\n<li><strong>Investment in Quality<\/strong>\n<ul>\n<li>Prioritize content quality over quantity<\/li>\n<li>Focus on solving user problems<\/li>\n<li>Create comprehensive, authoritative resources<\/li>\n<\/ul>\n<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"697\" class=\"wp-image-37902\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-8.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-8.png 895w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-8-300x234.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-8-768x598.png 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/li>\n<li><img loading=\"lazy\" decoding=\"async\" width=\"1306\" height=\"552\" class=\"wp-image-37903\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-9.png\" alt=\"\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-9.png 1306w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-9-300x127.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-9-1024x433.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/12\/word-image-37891-9-768x325.png 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><\/li>\n<\/ol>\n<h2><a id=\"post-37891-_y016ybu0imcf\"><\/a><strong>Conclusion<\/strong><\/h2>\n<p>TechGear Solutions&#8217; SEO transformation demonstrates the power of a strategic, multi-faceted approach to <a href=\"https:\/\/www.seohero.io\/voice-search-optimization-for-future-proof-seo\/\"  data-wpil-monitor-id=\"4091\">search engine optimization<\/a>. By addressing technical issues, <a href=\"https:\/\/www.seohero.io\/creating-seo-friendly-content-that-ranks\/\"  data-wpil-monitor-id=\"3039\">creating valuable content<\/a>, and building a robust digital presence, the company significantly enhanced its online visibility and business performance.<\/p>\n<h4><a id=\"post-37891-_ro0z5mg5pbyf\"><\/a><strong> SEO Efforts<\/strong><\/h4>\n<p>To improve organic traffic they used a comprehensive strategy.<\/p>\n<ul>\n<li>Programmatic <a href=\"https:\/\/www.seohero.io\/schema-markup-and-structured-data-for-seo\/\"  data-wpil-monitor-id=\"4406\">SEO<\/a>: Together they realized there\u2019s a lot of volume for the offerings. So they leveraged the data to create loads of content at state level searches.<\/li>\n<li>Guest Posting: THey collaborated with experts to create relevant guest posts and enhanced their link profile and domain authority.<\/li>\n<li>Blog Writing:Published great posts and addressed common questions and pain points of target audience.<\/li>\n<\/ul>\n<h4><a id=\"post-37891-_v6uwf3mh4rt\"><\/a><strong>Google Ads Optimization<\/strong><\/h4>\n<p>There\u2019s more<\/p>\n<p>Account Health: Audited Google ads audit account for ad relevance and upgraded conversion tracking.<\/p>\n<ul>\n<li>Keyword Expansion:Expanded the list to add high intent search terms and higher quality ads<\/li>\n<li>Landing Page A\/B Testing: Tested different landing page designs and messaging to determine the most effective combination for converting visitors into leads.<\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/www.seohero.io\/travelsmart-airlines-seo-optimization-case-study\/\"  data-wpil-monitor-id=\"4464\">case study underscores the importance of viewing SEO<\/a> not as a one-time task but as an ongoing, integrated marketing strategy that requires continuous refinement and adaptation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO E-commerce Case Study: Scaling Organic Growth for TechGear Solutions... <a class=\"readmore\" href=\"https:\/\/www.seohero.io\/seo-e-commerce-case-study\/\">Read full post<\/a>","protected":false},"author":8,"featured_media":37894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-37891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts\/37891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/comments?post=37891"}],"version-history":[{"count":5,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts\/37891\/revisions"}],"predecessor-version":[{"id":49772,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts\/37891\/revisions\/49772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/media\/37894"}],"wp:attachment":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/media?parent=37891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/categories?post=37891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/tags?post=37891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}