Your team knows how to deliver exceptional service \u2014 and your products and services keep customers happy.<\/p>\n
But there\u2019s something missing \u2026 <\/em><\/p>\n Your website isn\u2019t attracting or pulling in enough leads.<\/p>\n Truthfully, your SEO<\/a> could use some work.<\/p>\n Thankfully, with a few changes, you can improve your SEO<\/a> plan, attract the right leads, and move them into your sales funnel. You can also ensure that every site visitor has a fantastic user experience.<\/p>\n Let\u2019s take a look at eight ways you can attract the right website visitors and create a positive customer experience using SEO.<\/em><\/p>\n Take a look at where your website succeeds and falls short by running a full SEO<\/a> audit.<\/p>\n Use the mini checklist below to get started, or hire an SEO pro<\/a> for support.<\/p>\n Start with an on-page SEO audit:<\/strong><\/p>\n Then run an off-page SEO audit:<\/strong><\/p>\n Finish with a technical SEO audit:<\/strong><\/p>\n Optimizing your site for various screen sizes and devices will guarantee a positive experience for desktop and mobile users.<\/p>\n While it may look different depending on what device someone uses, it\u2019s important to ensure everything shows up clearly.<\/p>\n For example, make sure your buttons and menus are clearly visible on all screens and that your website is easy to navigate, regardless of device.<\/p>\n For instance, Reliable Couriers, a medical courier service<\/a>, has optimized its website for all devices.<\/p>\n <\/p>\n Here\u2019s how it looks on a desktop:<\/strong><\/p>\n (Image Source<\/a>)<\/p>\n As you can see, site visitors can choose from one of the menu buttons at the top, call the brand directly, or click to request a quote.<\/p>\n And here\u2019s how it looks on a mobile device:<\/strong><\/p>\n (Image Source<\/a>)<\/p>\n Site visitors can access the mobile menu at the top left by clicking the three horizontal lines. They can also call the brand directly to request a quote by clicking the call-to-action (CTA) button at the bottom.<\/p>\n Search engines consider user experience as a ranking factor, so a <\/em>mobile-friendly website<\/em><\/a> is a must!<\/em><\/p>\n Give site visitors optimized self-service options so they can solve problems without having to contact your support team.<\/p>\n For example:<\/p>\n Create a comprehensive knowledge base and help center<\/strong><\/p>\n Identify the top inquiries your customer support team handles. Meet with or poll customer service reps to uncover frequent problems and customer questions from angry, happy, and satisfied customers.<\/p>\n Then, create helpful articles that address common customer issues and questions. Add a search bar so visitors can quickly look up solutions to their problems.<\/p>\n Create or improve your blog <\/strong><\/p>\n Publishing blog content for top, middle, and bottom-of-the-funnel (BoFu) leads and loyal customers supports the entire customer journey. Understand your customer base\u2019s personal and business goals, needs, and pain points, and tailor your content accordingly.<\/p>\n Blog post-style ideas include How-tos, listicles, industry reports, and quick guides.<\/em><\/p>\n Add a more in-depth resource section <\/strong><\/p>\n Empower BoFu leads and loyal customers with advanced reading material. Think relevant ebooks, white papers, in-depth guides, and case studies that cover topics they care about most.<\/p>\n Prove you\u2019re an authority in your industry and boost trust with backlinks and social proof campaigns.<\/p>\n Write valuable content for high-authority sites that allow do-follow links to your website. This helps you build authority<\/a> with search engines and reputable websites to rank higher and faster in search engine results pages. (And attract quality leads to your site.)<\/p>\n To collect social proof, use social listening tools to find happy customers and track customer interactions with your brand.<\/p>\n These include: <\/strong><\/p>\n Then, plan ways to incorporate them on your website and throughout your ad campaigns and content campaigns.<\/p>\n For instance, Cloudbeds sprinkles testimonials about its hotel PMS platform<\/a> throughout its website and product pages. It also has a dedicated \u201cCustomer Stories\u201d tab showcasing user review videos and case studies.<\/p>\n (Image Source<\/a>)<\/p>\n This gives your visitors a quick and easy way to learn about real customer experiences. It\u2019s also a fantastic resource for BoFu leads who need one last nudge toward conversion.<\/em><\/p>\n You can also add these social proof elements to your:<\/strong><\/p>\n Make sure site visitors can navigate your site quickly and easily.<\/p>\n User-friendly navigation is key to a great customer experience.<\/strong> It helps visitors find the information they need, which reduces frustration and bounce rates. It also encourages them to explore, engage, and convert.<\/p>\n Get inspired by Cruise America, a company offering RV rentals in Florida<\/a>.<\/p>\n Its website has a clean and easy-to-access menu with straightforward tabs like:<\/p>\n (Image Source<\/a>)<\/p>\n This simple structure helps customers quickly find rental options, discover locations, and access deals.<\/p>\n The goal here is to create an intuitive and seamless experience.<\/strong> If your site feels intuitive to your target audience, you\u2019ll encourage them to stay. (And hopefully, buy! \u2014 Or at least sign up for your newsletter<\/em>.)<\/p>\n Guide visitors to the right products and services with personalized experiences, like product quizzes.<\/p>\n Make sure to have noticeable CTA buttons<\/strong> with simple text like \u201cTake The Quiz\u201d sprinkled throughout your website. As users answer quiz questions, you can keep their recorded answers. (Use these to inform your product innovations and future campaigns.)<\/p>\n When they\u2019re finished, guide them to purchase recommended products or ask for their email address. If you get their email, send their personalized product recommendations to their inbox immediately. And include a checkout page.<\/em><\/p>\n This is a simple way to exceed customer expectations and personalize their buying experiences. \ud83e\udd29<\/p>\n Make sure your business appears in search results when nearby users look for your products or services. A simple way to do this is to set up a Google Business Profile (GBP) and add local keywords to your website.<\/p>\n Keep your GBP updated with accurate information and encourage past customers to leave reviews. This makes it easy for people to find and learn about your offerings.<\/p>\n For example, Beaches of Normandy Tours<\/a> uses its GBP to boost its local SEO approach. The tour company keeps its website updated with accurate information to help people find and learn about its travel packages.<\/p>\n (Image Source<\/a>)<\/p>\n This strategy also encourages past travelers to leave reviews.<\/p>\n Beaches of Normandy Tours also incorporates relevant local keywords throughout its website, including terms like:<\/strong><\/p>\n This helps searchers looking for tours in these areas find the tour company\u2019s website.<\/em><\/p>\n Give customers many ways to reach you. <\/strong><\/p>\n Use chatbots, web forms, phone numbers, email addresses, and appointment booking options to provide multiple contact methods. Sprinkle these throughout your website pages where relevant.<\/em><\/p>\n Include customer feedback forms to gather insights and improve your business. (Remember to equip your customer service teams with the right tools and training to handle support queries.)<\/p>\n Prompt responses and helpful support build trust and satisfaction. They also encourage customers to return to your website.<\/p>\n Using SEO tactics can help you create excellent customer experiences<\/a>.<\/p>\n Effective on-page, off-page, and technical SEO practices help make sure your website<\/a> is easy to navigate, see, and read.<\/em><\/p>\n Social proof and backlinks help you build trust, authority, and customer loyalty. <\/em><\/p>\n And local SEO<\/a> helps potential customers find you when doing a quick location search. <\/em><\/p>\n But those are just three of the strategies we covered in this guide. (Be sure to bookmark this article so you can refer to it later.)<\/p>\n Implementing the SEO and customer experience<\/a> strategies we covered today can improve search rankings and create a seamless and engaging journey for your customers.<\/p>\n That\u2019s it for now when building a customer-centric culture to reduce churn rates. Here\u2019s to your success in actively listening, building customer relationships, and avoiding those negative experiences!<\/p>\n PS: Need help with SEO? <\/em>Contact us now for tailored support<\/em><\/a>.<\/em><\/p>\n Author bio<\/p>\n Catalina Grigoriev is an incurable optimist with a bubbly personality. That\u2019s what my colleagues say. Secret mission: cat lover disguised as a dog person. Ex law student who switched into the digital marketing lane. Currently delving into the depths of SEO and content marketing at Planable<\/a>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"<\/a>1. Conduct an on-page, off-page, and technical SEO audit<\/h2>\n
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<\/a>2. Optimize for all devices<\/h2>\n
![\"Website](\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/10\/website-view-on-a-desktop-.png\" "\\"\\"")
<\/p>\n![\"Website](\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/10\/website-view-on-a-mobile-device-.jpeg\" "\\"\\"")
<\/p>\n<\/a>3. Include self-service and other helpful articles<\/h2>\n
<\/a>4. Build trust with social proof and backlinks<\/h2>\n
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![\"Social](\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/10\/social-proof-examples-.png\" "\\"\\"")
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<\/a>5. Create a user-friendly menu and navigation<\/h2>\n
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![\"Easy](\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/10\/easy-navigation-example-.png\" "\\"\\"")
<\/p>\n<\/a>6. Use guided selling experiences to personalize offers<\/h2>\n
<\/a>7. Don\u2019t forget about local SEO<\/h2>\n
![\"GBP](\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/10\/gbp-example-for-inspiration-.png\" "\\"\\"")
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<\/a>8. Make it easy to get in touch with you<\/h2>\n
<\/a>Wrap up<\/h2>\n
![\"\"](\"https:\/\/www.seohero.io\/wp-content\/uploads\/2024\/10\/word-image-29882-6-150x150.png\" "\\"\\"")
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