{"id":17331,"date":"2022-12-15T15:46:47","date_gmt":"2022-12-15T15:46:47","guid":{"rendered":"https:\/\/www.seohero.io\/?p=17331"},"modified":"2022-12-15T15:51:26","modified_gmt":"2022-12-15T15:51:26","slug":"%e9%97%9c%e9%8d%b5%e5%ad%97%e8%a1%8c%e9%8a%b7seo%e5%92%8csem%e7%9a%84%e5%88%86%e5%88%a5","status":"publish","type":"post","link":"https:\/\/www.seohero.io\/zh\/%e9%97%9c%e9%8d%b5%e5%ad%97%e8%a1%8c%e9%8a%b7seo%e5%92%8csem%e7%9a%84%e5%88%86%e5%88%a5\/","title":{"rendered":"\u95dc\u9375\u5b57\u884c\u92b7:SEO\u548cSEM\u7684\u5206\u5225"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17331\" class=\"elementor elementor-17331\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f0c8255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f0c8255\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ca333d3\" data-id=\"7ca333d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30116b97 elementor-widget elementor-widget-text-editor\" data-id=\"30116b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>\u95dc\u9375\u5b57\u884c\u92b7: SEO\u548cSEM\u7684\u5206\u5225<\/h1>\r\n\u5982\u679c\u60a8\u5728\u70ba\u516c\u53f8\u7684\u6578\u78bc\u71df\u92b7\uff08digital marketing\uff09\u7b56\u7565\u505a\u8cc7\u6599\u641c\u96c6\uff0c\u4f60\u4e00\u5b9a\u6703\u8003\u616e\u5230 SEM \u548c SEO \u5169\u5927\u95dc\u9375\u5b57\u884c\u92b7\u65b9\u6848\uff0c \u6b64\u6587\u7ae0\u6703\u6839\u64da\u5169\u8005\u7684\u9810\u7b97\u3001\u6240\u9700\u6642\u9593\u3001\u641c\u5c0b\u9801\u9762\u7684\u6392\u540d\u7b49\u56e0\u7d20\u4f5c\u51fa\u6bd4\u8f03\uff0c\u8b93\u4f60\u53ef\u4ee5\u70ba\u4f60\u7684\u6578\u78bc\u71df\u92b7\u7b56\u7565\u4f5c\u597d\u6e96\u5099\u3002\r\n<h2>\u4ec0\u9ebc\u662f SEM \uff1f<\/h2>\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-17332\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/search-engine-marketing-1-1-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/search-engine-marketing-1-1-300x199.jpg 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/search-engine-marketing-1-1.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\r\n\r\nSEM\uff08Search Engine Marketing\uff0c\u641c\u5c0b\u5f15\u64ce\u884c\u92b7\uff09\u5176\u5be6\u539f\u672c\u662f\u6307\u6240\u6709\u80fd\u63d0\u5347\u7db2\u7ad9 SERP\uff08\u641c\u5c0b\u7d50\u679c\u9801\uff09\u6392\u540d\u7684\u884c\u92b7\u7b56\u7565\uff0cSEM \u672c\u8eab\u5df2\u5305\u542b\u4e86 SEO \uff08\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff09\u3001PPC \u95dc\u9375\u5b57\u4ed8\u8cbb\u5ee3\u544a\u3001\u591a\u5a92\u9ad4\u5ee3\u544a\u3001\u5f71\u7247\u5ee3\u544a\u53ca\u61c9\u7528\u7a0b\u5f0f\u5ee3\u544a\u3002\u4f46\u56e0\u70baSEO\u7684\u64cd\u4f5c\u6a21\u5f0f\u8ddfPPC\u5927\u70ba\u4e0d\u540c\uff0c\u96a8\u8457\u884c\u5167\u6163\u6027\u7684\u5206\u985e\uff0c\u6f38\u6f38\u628aSEO\u5c08\u9580\u5206\u958b\uff0c\u628aSEM\u8b8a\u70baPPC\u4ed8\u8cbb\u5ee3\u544a\u7684\u7d71\u7a31\u3002\r\n\r\n\u7c21\u55ae\u4f86\u8aaa\uff0cSEM \u5c31\u7b49\u5982\u8cfc\u8cb7\u9010\u6b21\u9ede\u64ca\u6536\u8cbb\u7684\u5ee3\u544a\uff0c\u4f86\u722d\u53d6SERP\u6700\u9ad8\u6392\u540d\u7684\u624b\u6bb5\u3002\r\n<h2>\u4ec0\u9ebc\u662f SEO \uff1f<\/h2>\r\n&nbsp;\r\n\r\n<img decoding=\"async\" class=\"alignnone size-medium wp-image-17333\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/search-engine-optimization-4-1-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/search-engine-optimization-4-1-300x199.jpg 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/search-engine-optimization-4-1.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\r\n\r\n&nbsp;\r\n\r\n<a href=\"https:\/\/www.breathenglish.com\/zh-hant\/seo%E6%9C%8D%E5%8B%99\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>\uff08 Search Engine Optimization\uff0c\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff09\u662f\u4e00\u7a2e\u8b93\u7db2\u7ad9\u900f\u904e\u81ea\u7136\u641c\u5c0b\uff08Organic Search\uff09\uff0c\u6839\u64da\u641c\u5c0b\u5f15\u64ce\u5f71\u97ff\u7db2\u7ad9\u6392\u540d\u7684\u6f14\u7b97\u6cd5\u8981\u6c42\uff0c\u4ee5\u975e\u5ee3\u544a\u7684\u65b9\u5f0f\u4f86\u8b93\u7db2\u7ad9\u51fa\u73fe\u5728\u641c\u5c0b\u5f15\u64ce (\u5982 Google\uff09\u9801\u9762\u8f03\u9ad8\u4f4d\u7f6e\u7684\u95dc\u9375\u5b57\u884c\u92b7\u65b9\u6cd5\u3002\r\n<h2>SEO VS SEM<\/h2>\r\n\u7c21\u55ae\u4f86\u8aaa\uff0c<span style=\"color: #008000;\">SEO<\/span> \u900f\u904e\u6280\u8853\u6295\u5165\u4f86\u7372\u53d6\u514d\u8cbb\u53ca\u9577\u6548\u7684\u6392\u540d\u8ddf\u6d41\u91cf\uff0c<span style=\"color: #0000ff;\">SEM<\/span> \u5247\u662f\u4f7f\u7528\u5ee3\u544a\u7af6\u6280\u4f86\u53d6\u5f97\u77ed\u671f\u8207\u7acb\u5373\u7684\u6548\u679c\u3002\r\n\r\n&nbsp;\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-17334 size-large\" src=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/seo-vs-sem-ch-thumbnail-1024x465.png\" alt=\"\" width=\"1024\" height=\"465\" title=\"\" srcset=\"https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/seo-vs-sem-ch-thumbnail-1024x465.png 1024w, https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/seo-vs-sem-ch-thumbnail-300x136.png 300w, https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/seo-vs-sem-ch-thumbnail-768x349.png 768w, https:\/\/www.seohero.io\/wp-content\/uploads\/2022\/12\/seo-vs-sem-ch-thumbnail.png 1072w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\r\n&nbsp;\r\n<h3>1. \u9810\u7b97<\/h3>\r\n<strong><span style=\"color: #008000;\">SEO<\/span>\uff1a<\/strong> \u662f\u7528\u91dd\u5c0d\u641c\u5c0b\u5f15\u64ce\u7684\u6f14\u7b97\u6cd5\u4f86\u722d\u53d6\u9996\u9801\u6392\u540d\uff0c\u662f\u81ea\u7136\u641c\u5c0b\u7684\u7d50\u679c\u3002\u5982\u679c\u4f60\u53ef\u4ee5\u70ba\u81ea\u5df1\u7684\u7db2\u7ad9\u9032\u884cSEO\u7db2\u7ad9\u512a\u5316\uff0c\u57fa\u672c\u4e0a\u662f\u514d\u8cbb\u7684\u3002\u7121\u8ad6\u7db2\u7ad9\u6709\u591a\u5c11\u66dd\u5149\u3001\u9ede\u64ca\u548c\u8f49\u63db\uff0c\u90fd\u662f\u514d\u8cbb\u7684\uff01\uff08\u7576\u7136\uff0c\u5982\u679cSEO\u662f\u7531\u5c08\u696d\u516c\u53f8\u4ee3\u70ba\u64cd\u4f5c\uff0c\u652f\u4ed8\u516c\u53f8\u7684\u8cbb\u7528\u5c31\u662fSEO\u7684\u6210\u672c\u4e86\u3002\uff09\r\n\r\n<strong><span style=\"color: #0000ff;\">SEM<\/span>\uff1a <\/strong>\u884c\u92b7\u9700\u8981\u4ed8\u8cbb\u7d66\u641c\u5c0b\u5f15\u64ce\u5e73\u53f0\uff0c\u6700\u5e38\u7528\u7684\u662f\u300cGoogle Ads \u95dc\u9375\u5b57\u5ee3\u544a\u300d\u3002SEM\u6536\u8cbb\u6a21\u5f0f\u4e00\u822c\u662f\u4ee5\u9ede\u64ca\u6b21\u6578\u6536\u8cbb\uff0c\u800c\u4e0d\u540c\u7af6\u722d\u7a0b\u5ea6\u7684Keyword\u6709\u4e0d\u540c\u7684\u50f9\u683c\uff0c\u4e00\u4e9b\u7af6\u722d\u5287\u70c8\u7684Keyword\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\u53ef\u4ee5\u662f\u5e7e\u5341\u5143\u3002\r\n<h3>2. \u6240\u9700\u6642\u9593\uff1a\u6578\u6708 VS \u7acb\u5373<\/h3>\r\n<strong><span style=\"color: #008000;\">SEO<\/span>\uff1a<\/strong>\u7531\u65bc Google \u5c0d\u7db2\u7ad9\u5167\u5bb9\u8cea\u7d20\u8d8a\u4f86\u8d8a\u56b4\u683c\uff0c\u52a0\u4e0aSEO\u6240\u6d89\u53ca\u7684\u7d30\u7bc0\u548c\u5167\u5bb9\u8f03\u5ee3\uff0c\u6240\u4ee5\u9032\u884c\u7db2\u7ad9SEO\u6240\u9700\u6642\u9593\u8f03\u9577\uff0c\u77ed\u52472-3\u500b\u6708\uff0c\u9577\u5247\u534a\u5e74\u8d77\u8a08\uff0c\u4f86\u7372\u53d6\u8f03\u597d\u7684\u6392\u540d\u3002\r\n\r\n<strong><span style=\"color: #0000ff;\">SEM<\/span>\uff1a<\/strong>\u4e00\u822c\u5728\u4f60\u4e0a\u8f09\u5b8c\u5ee3\u544a\u8a08\u5283\u5230 Google \u5f8c\uff0c\u5ee3\u544a\u4fbf\u53ef\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\u3002\r\n<h3>3. \u4eab\u53d7\u9996\u9801\u6392\u540d\u6642\u9593<\/h3>\r\n<strong><span style=\"color: #008000;\">SEO<\/span>\uff1a<\/strong>\u57fa\u672c\u4e0a\uff0c\u4eab\u53d7\u9996\u9801\u6392\u540d\u7684\u6642\u9593\u6703\u53d7\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\u7684\u66f4\u65b0\u548c\u5176\u4ed6SEO\u7af6\u722d\u8005\u5f71\u97ff\u3002\u5982\u679c\u4f60\u80fd\u78ba\u4fdd\u7db2\u7ad9\u5167\u5bb9\u662f\u6839\u64da\u6f14\u7b97\u6cd5\u548c\u5176\u4ed6\u7af6\u722d\u8005\u800c\u6301\u7e7c\u66f4\u65b0\uff0c\u4f60\u7684\u7db2\u7ad9\u53ef\u4ee5\u9577\u6642\u671f\u4f54\u9996\u9801\u4e00\u5e2d\u4f4d\u3002\r\n\r\n<strong><span style=\"color: #0000ff;\">SEM<\/span>\uff1a<\/strong>\u53ea\u8981\u4e00\u76f4\u9858\u610f\u4ed8\u51fa\u5ee3\u544a\u8cbb\uff0c\u4f60\u4fbf\u53ef\u4ee5\u4e00\u76f4\u51fa\u73fe\u5728\u641c\u5c0b\u9801\u9762\u4e0a\u3002\u6240\u4ee5\u7576\u5ee3\u544a\u9810\u7b97\u7528\u5b8c\uff0c\u6216\u4f60\u7d50\u675f\u5ee3\u544a\u5ee3\u544aCampaign\u5f8c\uff0c\u4f60\u7684\u6700\u9ad8\u6392\u540d\u4fbf\u6703\u7acb\u5373\u6d88\u5931\u3002\r\n<h3>4. \u641c\u5c0b\u9801\u9762\u7684\u6392\u540d<\/h3>\r\n<strong><span style=\"color: #008000;\">SEO<\/span>\uff1a<\/strong>\u9032\u884cSEO\u7db2\u7ad9\u512a\u5316\u7684\u7d50\u679c\u662f\u80fd\u8b93\u4f60\u7684\u7db2\u7ad9\u51fa\u73fe\u5728\u641c\u5c0b\u9801\u9762\u7684\u9996\u9801\uff0c\u4f46\u6703\u5728\u6700\u9802\u6216\u6700\u5e95\u7684PPC\u4ed8\u8cbb\u5ee3\u544a\u4e4b\u9593\u3002\r\n\r\n<strong><span style=\"color: #0000ff;\">SEM<\/span>\uff1a<\/strong>\u51fa\u73fe\u5728\uff08\u591a\u500b\uff09\u641c\u5c0b\u9801\u9762\u7684\u6700\u9802\u6216\u6700\u5e95\uff0c\u4f46\u51fa\u73fe\u7684\u4f4d\u7f6e\u7531\u641c\u5c0b\u5f15\u64ce\u800c\u5b9a\u3002\r\n<h3>5. \u6280\u8853\u8981\u6c42<\/h3>\r\n<strong><span style=\"color: #008000;\">SEO<\/span>\uff1a<\/strong>\u9700\u8981\u4e86\u89e3\u641c\u5c0b\u5f15\u64ce\u6f14\u7b97\u6cd5\u7684\u8981\u6c42\uff0c\u5c31\u95dc\u9375\u5b57\u64b0\u5beb\u512a\u8cea\u53c8\u6070\u5ea6\u597d\u8655\u7684\u5167\u5bb9\u3001\u6539\u5584\u7db2\u7ad9\u5167\u90e8\u7d50\u69cb\uff0c\u4e26\u5728\u7db2\u7ad9\u4ee5\u5916\u7684\u5730\u65b9\u5efa\u7acb\u5927\u91cf\u512a\u8cea\u7684\u5916\u90e8\u9023\u7d50\u3002\r\n\r\n<strong><span style=\"color: #0000ff;\">SEM<\/span>\uff1a<\/strong>\u904e\u7a0b\u76f8\u5c0d\u7c21\u55ae\uff0c\u53ea\u9700\u5728Google Ads \u7ba1\u7406\u5e73\u53f0\u8f38\u5165\u6240\u9700\u5ee3\u544a\u8a73\u60c5\uff0c\u5305\u62ec\u95dc\u9375\u5b57\u3001\u9810\u7b97\u3001\u8981\u986f\u793a\u7684\u5ee3\u544a\u5167\u5bb9\u7b49\u76f8\u95dc\u8cc7\u6599\u4fbf\u53ef\u3002\r\n<h2>\u4f60\u9700\u8981SEO\u9084\u662fSEM\uff1f<\/h2>\r\n\u5176\u5be6SEO\u8207SEM\u6c92\u6709\u90a3\u500b\u6bd4\u8f03\u597d\u6216\u4e0d\u597d\uff0c\u9078\u64c7\u90a3\u4e00\u500b\u63a1\u7528\u95dc\u9375\u5b57\u884c\u92b7\u7b56\u7565\u5c31\u8981\u8003\u616e\u4f60\u7684\u7b56\u7565\u7684\u76ee\u7684\u3002\u5982\u679c\u60a8\u5e0c\u671b\u5728\u77ed\u6642\u9593\u5167\u7372\u5f97\u660e\u986f\u6210\u6548\uff0cSEM\u53ef\u80fd\u6703\u6bd4\u8f03\u9069\u5408\u3002\u5982\u679c\u4f60\u60f3\u8981\u9577\u9060\u6301\u7e8c\u7684\u6210\u6548\uff0cSEO\u662f\u500b\u5f88\u597d\u7684\u9078\u64c7\u3002\u7576\u7136\uff0c\u5982\u679c\u8cc7\u6e90\u4e0a\u8a31\u53ef\uff0c\u53ef\u540c\u6642\u9032\u884cSEO\u548cSEM\uff0c\u4f86\u7372\u5f97\u6700\u5168\u9762\u7684\u71df\u92b7\u7b56\u7565\u6548\u679c\u3002\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u95dc\u9375\u5b57\u884c\u92b7: SEO\u548cSEM\u7684\u5206\u5225 \u5982\u679c\u60a8\u5728\u70ba\u516c\u53f8\u7684\u6578\u78bc\u71df\u92b7... <a class=\"readmore\" href=\"https:\/\/www.seohero.io\/zh\/%e9%97%9c%e9%8d%b5%e5%ad%97%e8%a1%8c%e9%8a%b7seo%e5%92%8csem%e7%9a%84%e5%88%86%e5%88%a5\/\">Read full post<\/a>","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-17331","post","type-post","status-publish","format-standard","hentry","category-uncategorized-zh"],"_links":{"self":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts\/17331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/comments?post=17331"}],"version-history":[{"count":0,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/posts\/17331\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/media?parent=17331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/categories?post=17331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seohero.io\/wp-json\/wp\/v2\/tags?post=17331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}