{"id":14013,"date":"2021-09-05T17:28:13","date_gmt":"2021-09-05T17:28:13","guid":{"rendered":"http:\/\/~asiatwo1\/seohero.io\/?p=14013"},"modified":"2025-09-13T16:03:50","modified_gmt":"2025-09-13T16:03:50","slug":"how-to-survive-google-algorithm-updates","status":"publish","type":"post","link":"https:\/\/www.seohero.io\/how-to-survive-google-algorithm-updates\/","title":{"rendered":"How to Survive Google Algorithm Updates"},"content":{"rendered":"\t\t
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How to survive a google algorithm update?<\/h1>

Every smart online business owner and Internet marketer knows that search engine optimization (SEO) is a huge part of ranking high in search engine result pages, which ultimately leads to more traffic. Focusing on\u00a0how to survive Google Algorithm updates<\/strong>\u00a0is very critical. However, there are good ways and bad ways to go about optimizing your site. The recent Google Penguin update shows us that bad\u00a0SEO<\/a> techniques<\/strong>\u00a0will no longer be tolerated. To stay ahead of the game, you need to avoid the temptation to use bad SEO techniques, and concentrate on\u00a0ethical SEO strategies<\/strong><\/a>.<\/p>

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So what is the\u00a0Google algorithm<\/strong>\u00a0update?<\/h2>

In February, 2011, Google rolled out the \u00a0\u201cPanda algorithm<\/strong><\/a>\u201d update. This update changed the way that Google ranked webpages, so that they could watch and control spam. The goal was to reward high-quality websites in the search engine results pages, and get rid of the low-quality sites that were simply trying to make money and not tell and entertain site visitors. Google estimates that the Panda change affected about 12% of websites on English language search pages. On April 24, 2012, Google released the \u201cPenguin update<\/a>\u201c<\/strong>, which cracked down even harder on spam sites and websites that used bad SEO techniques to manipulate their rankings in the search engine searches. Google says that a further 3% of websites got written off as a result of this update.<\/p>

What exactly is bad SEO? Bad\u00a0SEO techniques\u00a0involve using unethical methods to rank higher in the search engine<\/a> results. This type of SEO makes a website look more important and useful than it actually is. It can also mislead web surfers so that they inadvertently end up at a website they were not searching for. Bad SEO also involves posting poor quality web content that has no value to site visitors just to get back links. There are a few poor\u00a0<\/span>SEO techniques<\/em>\u00a0to avoid. Such as keyword stuffing, this involves taking a highly searched keyword or phrase and inserting it into web content at a very high and unnecessary density just so you can rank for those terms.<\/span><\/p>

Let\u2019s also read about:\u00a0Th\u0435 Right SEO P\u0430\u0441k\u0430g\u0435 F\u043er Your W\u0435b\u0455it\u0435<\/a><\/p><\/blockquote>

Another method is through spinning articles. many people believe that measure trumps quality when it comes to content on a website. Some people resort to using spinning machines or poor rewrites of existing content to bolster the content on their website. Another poor method is buying links. It is a well-known fact that Google looks at the links pointing back to your site and ranks your site through this. However, if those links are coming from poor sites or back link mills that you paid for, you will most likely be penalized. Misleading anchor text.<\/p>

The keywords in your link, also known as the anchor text, should match the topics in the content, and they should also match the content on your website. If you use keywords that point back to your site that have nothing to do with your site, you are essentially spamming.<\/p>

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Although Google does prefer people creating original, compelling content that will naturally draw people to their sites, they do not mind people using ethical\u00a0SEO strategies. This is because they understand that SEO is marketing, and that is just good business sense. If you are going optimize your site, use\u00a0white hat SEO<\/strong>\u00a0techniques. These include posting regular, unique, and useful content, using social media marketing to draw people to your site, and gaining organic links from high quality websites.<\/p>

There are countless \u201cservice\u201d providers out there who\u2019ll encourage you to part with substantial amounts of your cash with promises of soaring rankings and greatly increased traffic but the truth is that nobody can guarantee results. The main reason for this is that the people at Google are constantly ahead of the game. At any given time all that anyone has to work with is a snapshot of what the\u00a0Google team<\/strong>\u00a0was doing a number of months ago.<\/p>

Almost all SEO methods are past their sell-by date and, as such, shouldn\u2019t be on sale. Indeed some will force you down the search engine rankings or even get you banned. There are, however, two methods which are positively encouraged by Google, which constantly get results and which you can easily use yourself without spending a penny.<\/p>

Method 1 \u2013 Onsite SEO

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There are various methods by which your web designer can, and hopefully will, optimise your search engine visibility during the creation of your site however there is no substitute for original, relevant content.<\/pre>
As well as user manageable areas within your site (into which you can upload your own material) it\u2019s useful for you to have an onsite blog which you can update whenever you like. This is an easy but invaluable way to build exactly the kind of onsite content that\u00a0Google<\/strong>\u00a0is looking for.<\/p>
You can use your blog to write about almost anything relating to your business. It\u2019s a good idea to start by working through your products and\/or services one entry at a time and then move on to such things as regular updates and commentary about your industry in general. Just one blog entry a week will build to fifty inside twelve months giving you a substantial, relevant and highly visible web-presence.<\/p>
You may also wish provide your customers with the opportunity to post comments on your blog entries. This generates more interest, increases traffic and creates even more search engine friendly content<\/a>. (You should be able to set your blog to ask you, by email, to approve any comments before they appear.)<\/p>
Method 2 \u2013 Offsite SEO<\/h4>
The second important factor to address is in-linking. This is the placing on other sites of links back to your own. Many purveyors of SEO services (with varying degrees of integrity) will try to sell you links by the dozen from \u201chigh ranking, high traffic\u201d sites. It\u2019s fair to say that most won\u2019t suggest to you that any traffic generated by these links will be of any use to you at all, the point is supposed to be that Google spots these links and grades your site\u2019s importance accordingly, but it\u2019s also fair to say that it will probably have little or no effect on your ranking.<\/p>
The out-and-out best way to build your in-links is to do it yourself and there are various ways you can do this. Here are just four \u2013<\/p>