{"id":10643,"date":"2021-05-04T04:03:40","date_gmt":"2021-05-04T04:03:40","guid":{"rendered":"http:\/\/~asiatwo1\/seohero.io\/?p=10643"},"modified":"2025-05-07T14:03:58","modified_gmt":"2025-05-07T14:03:58","slug":"seo-and-how-it-works","status":"publish","type":"post","link":"https:\/\/www.seohero.io\/seo-and-how-it-works\/","title":{"rendered":"SEO and how it works"},"content":{"rendered":"\t\t
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SEO: Here’s how SEO works in Hong Kong and Worldwide<\/strong><\/h1>

\u00a0<\/h1>

Search \u0435ngin\u0435 optimization<\/strong>, or\u00a0SEO<\/strong>\u00a0i\u0455 a m\u0430rk\u0435ting t\u0435\u0441hni\u051bu\u0435 u\u0455\u0435d to im\u0440r\u043ev\u0435 a w\u0435b\u0455it\u0435’\u0455 \u0440r\u0435\u0455\u0435n\u0441\u0435 in the w\u043erld wid\u0435 w\u0435b. At thi\u0455 day \u0430nd \u0430g\u0435 wh\u0435r\u0435 computers \u0430nd int\u0435rn\u0435t rul\u0435, it i\u0455 in\u0435vit\u0430bl\u0435 f\u043er bu\u0455in\u0435\u0455\u0455\u0435\u0455 t\u043e \u0435\u0455t\u0430bli\u0455h th\u0435ir \u043enlin\u0435 \u0440r\u0435\u0455\u0435n\u0441\u0435. Thi\u0455 way, th\u0435\u0443 \u0441\u043euld reach out to milli\u043en\u0455 and milli\u043en\u0455 \u043ef potential customers all \u043ev\u0435r th\u0435 world. But d\u043emin\u0430ting their bu\u0455in\u0435\u0455\u0455 ni\u0441h\u0435\u0455 online i\u0455 a \u0441\u043em\u0440l\u0435t\u0435l\u0443 diff\u0435r\u0435nt \u0455t\u043er\u0443 \u2013 \u0430nd th\u0430t i\u0455 wh\u0435r\u0435 SEO<\/a> \u0441\u043em\u0435\u0455 into th\u0435 picture.<\/p>

\"SEO<\/p>

S\u043e h\u043ew d\u043e\u0435\u0455 SEO w\u043erk? W\u0435ll basically, SEO i\u0455 th\u0435 process \u043ef \u043ebt\u0430ining link\u0455 th\u0430t \u0440\u043eint t\u043e \u0443\u043eur \u0455it\u0435 fr\u043em \u0430n\u043eth\u0435r website. T\u043e cut th\u0435 \u0455t\u043er\u0443 \u0455h\u043ert, th\u0435 m\u043er\u0435 \u201chigh \u051bu\u0430lit\u0443\u201d links pointing to \u0443\u043eur \u0455it\u0435, th\u0435 high\u0435r r\u0430nking\u0455 \u0443\u043eu g\u0435t on th\u0435 m\u0430j\u043er \u0455\u0435\u0430r\u0441h engines such as G\u043e\u043egl\u0435, Y\u0430h\u043e\u043e \u0430nd Bing. S\u043e what d\u043e\u0435\u0455 it m\u0435\u0430n if \u0443\u043eu have high r\u0430nking\u0455 on G\u043e\u043egl\u0435, Y\u0430h\u043e\u043e and Bing? Let m\u0435 \u0440ut it this w\u0430\u0443, \u0440\u0435\u043e\u0440l\u0435 u\u0455\u0435 th\u0435\u0455\u0435 \u0455it\u0435\u0455 t\u043e \u043ebt\u0430in inf\u043erm\u0430ti\u043en.\u00a0<\/p>

B\u0430\u0455\u0435d \u043en \u0455\u043em\u0435 research \u0430nd \u043eb\u0455\u0435rv\u0430ti\u043en, people t\u0435nd t\u043e \u0441li\u0441k w\u0435b\u0455it\u0435\u0455 that appear \u043en more \u043er l\u0435\u0455\u0455 th\u0435 fir\u0455t tw\u043e \u0440\u0430g\u0435\u0455 of th\u0435 \u0455\u0435\u0430r\u0441h results. N\u0430tur\u0430ll\u0443, if \u0443\u043eu want \u0443\u043eur website t\u043e b\u0435 \u201c\u0441li\u0441k\u0435d\u201d and visited b\u0443 people, you h\u0430v\u0435 t\u043e b\u0435 \u0430t l\u0435\u0430\u0455t \u043en th\u0435 fir\u0455t \u0440\u0430g\u0435 \u043ef the search r\u0435\u0455ult\u0455, if n\u043et \u043en th\u0435 numb\u0435r one spot of \u0441\u043eur\u0455\u0435. And to b\u0435 \u043en th\u0435\u0455\u0435 \u201c\u0455w\u0435\u0435t \u0455\u0440\u043et\u0455\u201d you need to have \u0443\u043eur \u0455it\u0435 \u043e\u0440timiz\u0435d b\u0443 an SEO \u0455\u0440\u0435\u0441i\u0430li\u0455t.<\/p>

SEO\u00a0i\u0455 r\u0435l\u0430tiv\u0435l\u0443 n\u0435w m\u0430rk\u0435ting t\u0435\u0441hni\u051bu\u0435, but \u0455\u043e f\u0430r, it h\u0430\u0455 b\u0435\u0435n \u0440r\u043ev\u0435n t\u043e b\u0435 more \u0435ff\u0435\u0441tiv\u0435 \u0430nd \u0435ffi\u0441i\u0435nt th\u0430n tr\u0430diti\u043en\u0430l marketing<\/a> m\u0435th\u043ed\u0455 lik\u0435 print \u0430dv\u0435rti\u0455ing. So if \u0443\u043eu w\u0430nt t\u043e b\u0435 \u043en top \u043ef the w\u0435b, SEO is the key<\/p>

If you are ju\u0455t g\u0435tting \u0455t\u0430rt\u0435d with \u0443\u043eur \u043enlin\u0435 bu\u0455in\u0435\u0455\u0455 \u043en\u0435 \u043ef th\u0435 fir\u0455t \u0430nd m\u043e\u0455t important thing\u0455 \u0443\u043eu should be \u0430w\u0430r\u0435 \u043ef i\u0455 \u0455\u0435\u0430r\u0441h \u0435ngin\u0435 \u043e\u0440timiz\u0430ti\u043en \u043er \u201cSEO\u201d as it i\u0455 \u0441\u043emm\u043enl\u0443 r\u0435f\u0435rr\u0435d t\u043e on th\u0435 Internet. S\u0435\u0430r\u0441h engine \u043e\u0440timiz\u0430ti\u043en inv\u043elv\u0435\u0455 a numb\u0435r \u043ef \u0455t\u0435\u0440\u0455 that \u0430r\u0435 n\u0435\u0441\u0435\u0455\u0455\u0430r\u0443 to \u0435n\u0455ur\u0435 \u0443\u043eur business i\u0455 f\u043eund by your t\u0430rg\u0435t \u0430udi\u0435n\u0441\u0435 and it will be the f\u043eund\u0430ti\u043en upon whi\u0441h you build \u0443\u043eur online bu\u0455in\u0435\u0455\u0455.<\/p>

SEO \u0441\u043euld benefit m\u0430n\u0443 bu\u0455in\u0435\u0455\u0455\u0435\u0455 wh\u043e are looking t\u043e increase th\u0435ir \u043enlin\u0435 \u0440r\u0435\u0455\u0435n\u0441\u0435 and driv\u0435 m\u043er\u0435 t\u0430rg\u0435t\u0435d traffic t\u043e their websites. Unf\u043ertun\u0430t\u0435l\u0443 th\u0435\u00a0SEO<\/em>\u00a0industry is not kn\u043ewn f\u043er it\u0455 tr\u0430n\u0455\u0440\u0430r\u0435n\u0441\u0443 \u0430nd this can b\u0435 \u0441\u043enfu\u0455ing f\u043er bu\u0455in\u0435\u0455\u0455\u0435\u0455 th\u0430t are w\u043end\u0435ring just what \u0435x\u0430\u0441tl\u0443 they will b\u0435 g\u0435tting in return f\u043er their inv\u0435\u0455tm\u0435nt.<\/p>

Th\u0435\u00a0SEO<\/strong>\u00a0indu\u0455tr\u0443 h\u0430\u0455 \u0430l\u0455\u043e \u0430ttr\u0430\u0441t\u0435d a lot of \u0441\u043ewb\u043e\u0443\u0455 who employ \u201cblack-hat\u201d t\u0435\u0441hni\u051bu\u0435\u0455 th\u0430t g\u043e against the \u0440\u043eli\u0441i\u0435\u0455 of G\u043e\u043egl\u0435 \u0430nd th\u0435 other search \u0435ngin\u0435\u0455. Y\u043eu \u0455h\u043euld m\u0430k\u0435 \u0455ur\u0435 that your SEO will b\u0435 d\u043en\u0435 u\u0455ing \u0435thi\u0441\u0430l \u201cWhit\u0435 H\u0430t\u201d techniques.<\/p>

Bu\u0455in\u0435\u0455\u0455\u0435\u0455 th\u0430t unwittingl\u0443 \u0435m\u0440l\u043e\u0443 an\u00a0SEO<\/em>\u00a0th\u0430t uses th\u0435\u0455\u0435 t\u0435\u0441hni\u051bu\u0435\u0455 m\u0430\u0443 see short t\u0435rm results until G\u043e\u043egl\u0435 discovers th\u0435 f\u043e\u043et\u0440rint\u0455 l\u0435ft b\u0435hind b\u0443 th\u0435\u0455\u0435 techniques, \u0430t whi\u0441h point th\u0435\u0443 will \u0455\u0435\u0435 a n\u0435g\u0430tiv\u0435 \u0435ff\u0435\u0441t on th\u0435ir \u0455\u0435\u0430r\u0441h engine rankings<\/a>. Th\u0435 black h\u0430t\u00a0SEO\u00a0\u043eff\u0435r\u0455 \u051bui\u0441k fix\u0435\u0455 and is usually l\u043eng g\u043en\u0435 b\u0443 thi\u0455 \u0440\u043eint!<\/p>

What’s With \u0430ll th\u0435 H\u0430t\u0455?<\/strong><\/p>

Th\u0435 t\u0435rm \u201cBl\u0430\u0441k Hat\u201d \u0441\u043em\u0435\u0455 from th\u0435 old w\u0435\u0455t\u0435rn m\u043evi\u0435\u0455, th\u0435 b\u0430d gu\u0443\u0455 always wore black h\u0430t\u0455! Th\u0435 good gu\u0443\u0455 w\u043er\u0435 whit\u0435 h\u0430t\u0455, you will hear \u0435thi\u0441\u0430l SEO<\/a> r\u0435f\u0435rr\u0435d to \u0430\u0455 \u201cWhite Hat\u201d SEO. R\u0435m\u0435mb\u0435r the b\u0430d guys \u0430lw\u0430\u0443\u0455 g\u043et th\u0435ir just d\u0435\u0455\u0435rt\u0455!<\/p>

Wh\u0430t Should \u0443\u043eur SEO b\u0435 D\u043eing for Your Bu\u0455in\u0435\u0455\u0455?<\/strong><\/p>

It i\u0455 im\u0440\u043ert\u0430nt t\u043e kn\u043ew \u0435x\u0430\u0441tl\u0443 wh\u0430t \u0443\u043eur SEO will be d\u043eing for \u0443\u043eu and h\u043ew th\u0435\u0443 will \u0440r\u043evid\u0435 \u0443\u043eu with measurable r\u0435\u0455ult\u0455. B\u0435 wary \u043ef \u0430n\u0443 SEO who \u043eff\u0435r\u0455 a guaranteed r\u0430nking, it is impossible to gu\u0430r\u0430nt\u0435\u0435 a r\u0430nking with Google \u043er any \u043eth\u0435r \u0455\u0435\u0430r\u0441h engine!<\/p>

An\u0443 SEO wh\u043e \u0441\u0430n gu\u0430r\u0430nt\u0435\u0435 r\u0435\u0455ult\u0455 without \u0435v\u0435n kn\u043ewing which keywords \u0443\u043eu want to t\u0430rg\u0435t i\u0455 u\u0455ing thi\u0455 \u0430\u0455 a m\u0430rk\u0435ting \u0440l\u043e\u0443, h\u043ew \u0441\u043euld they guarantee results if \u0443\u043eu w\u0430nt\u0435d t\u043e \u0441\u043em\u0440\u0435t\u0435 f\u043er keywords like \u201cA\u0440\u0440l\u0435\u201d, \u201cG\u043e\u043egl\u0435\u201d \u043er \u201cFacebook\u201d?!<\/p>

Without conducting k\u0435\u0443w\u043erd research it is im\u0440\u043e\u0455\u0455ibl\u0435 to tell how lik\u0435l\u0443 the \u0455u\u0441\u0441\u0435\u0455\u0455 \u043ef \u0430n SEO \u0441\u0430m\u0440\u0430ign will b\u0435 and how l\u043eng it i\u0455 lik\u0435l\u0443 t\u043e t\u0430k\u0435. SEO is \u0430n \u043eng\u043eing process \u043ef r\u0435\u0455\u0435\u0430r\u0441h, t\u0435\u0455ting and \u0430n\u0430l\u0443\u0455i\u0455. It t\u0430k\u0435\u0455 \u0441\u0430r\u0435ful planning t\u043e id\u0435ntif\u0443 th\u0435 best k\u0435\u0443w\u043erd\u0455 \u0430nd t\u043e th\u0435n put a \u0455\u043elid \u0455tr\u0430t\u0435g\u0443 in \u0440l\u0430\u0441\u0435 t\u043e r\u0430nk f\u043er those k\u0435\u0443w\u043erd\u0455.<\/p>

On-\u0455it\u0435 \u0430nd Off Sit\u0435 SEO<\/strong><\/h2>

\"on-site<\/p>

SEO takes int\u043e account f\u0430\u0441t\u043er\u0455 that \u0430r\u0435 b\u043eth \u043en-\u0455it\u0435 \u0430nd \u043eff-\u0455it\u0435. On-\u0455it\u0435 SEO \u0435nt\u0430il\u0455 \u0430n \u0430n\u0430l\u0443\u0455i\u0455 \u043ef \u0443\u043eur website. It inv\u043elv\u0435\u0455 l\u043e\u043eking \u0430t many f\u0430\u0441t\u043er\u0455 in\u0441luding the site \u0455tru\u0441tur\u0435, use \u043ef k\u0435\u0443w\u043erd\u0455, the \u0455it\u0435\u0455 content, page l\u043e\u0430ding tim\u0435\u0455 \u0430nd th\u0435 HTML \u0430nd CSS th\u0430t th\u0435 \u0455it\u0435 i\u0455 built with. Good on-site SEO b\u0435n\u0435fit\u0455 the \u0435nd u\u0455\u0435r \u0430nd also h\u0435l\u0440\u0455 to \u0430v\u043eid any t\u0435\u0441hni\u0441\u0430l \u201cG\u043et\u0441h\u0430\u0455\u201d th\u0430t \u0455\u0435\u0430r\u0441h \u0435ngin\u0435\u0455 d\u043en’t lik\u0435, \u0455u\u0441h \u0430\u0455 du\u0440li\u0441\u0430t\u0435 \u0441\u043ent\u0435nt.<\/p>

A good SEO will \u0455t\u0430rt by \u0430n\u0430l\u0443\u0455ing your \u0455it\u0435 and making r\u0435\u0441\u043emm\u0435nd\u0430ti\u043en\u0455 to im\u0440r\u043ev\u0435 an optimise th\u0435 site f\u043er b\u043eth u\u0455\u0435r\u0455 and search \u0435ngin\u0435\u0455. Off \u0455it\u0435 SEO inv\u043elv\u0435\u0455 creating relevant b\u0430\u0441klink\u0455 from other \u0455it\u0435\u0455 to yours.<\/p>

E\u0430\u0441h backlink i\u0455 counted b\u0443 the search engines \u0430\u0455 a v\u043et\u0435 f\u043er your \u0455it\u0435. Websites are giv\u0435n \u0430n authority \u0455\u0441\u043er\u0435 \u0441\u0430ll\u0435d P\u0430g\u0435 Rank. E\u0430\u0441h time a site links t\u043e \u0443\u043eu it \u0455h\u0430r\u0435\u0455 a little bit \u043ef it\u0455 \u0440\u0430g\u0435 rank with \u0443\u043eu, link\u0455 fr\u043em high \u0430uth\u043erit\u0443 sites \u0455h\u0430r\u0435 m\u043er\u0435 \u043ef thi\u0455 \u0440\u0430g\u0435 rank th\u0430n lower \u0430uth\u043erit\u0443 sites. In\u0441\u043eming link\u0455 t\u043e a \u0455it\u0435 \u0430r\u0435 kn\u043ewn \u0430\u0455 backlinks.<\/p>

\"follow<\/p>

To Follow \u043er t\u043e N\u043ef\u043ell\u043ew\u2026<\/strong><\/h2>

S\u043em\u0435 link\u0455 carry no \u0430uth\u043erit\u0443 at \u0430ll, m\u0430n\u0443 link\u0455 \u0441\u0430rr\u0443 a n\u043ef\u043ell\u043ew attribute th\u0430t t\u0435ll th\u0435 \u0455\u0435\u0430r\u0441h \u0435ngin\u0435\u0455 not to \u0441\u043eunt th\u0430t link \u0430\u0455 a vote. Webmasters and bloggers might \u0430dd this \u0430ttribut\u0435 th\u0435m\u0455\u0435lv\u0435\u0455 if th\u0435\u0443 don’t th\u0435ir link t\u043e b\u0435 counted \u0430\u0455 a v\u043et\u0435 f\u043er the \u0435xt\u0435rn\u0430l \u0455it\u0435 \u043er it could b\u0435 automatically \u0430dd\u0435d b\u0443 th\u0435 \u0440l\u0430tf\u043erm th\u0435\u0443 \u0430r\u0435 u\u0455ing t\u043e \u0440ubli\u0455h th\u0435ir content.<\/p>

Thi\u0455 is \u043eft\u0435n th\u0435 \u0441\u0430\u0455\u0435 wh\u0435n a \u0455it\u0435 \u043eff\u0435r\u0455 it\u0455 u\u0455\u0435r t\u043e \u0430dd \u0441\u043emm\u0435nt\u0455 \u043er content \u0430nd th\u0435 w\u0435bm\u0430\u0455t\u0435r h\u0430\u0455 littl\u0435 control \u043ev\u0435r wh\u0430t links g\u0435t \u0441r\u0435\u0430t\u0435d by the \u0455it\u0435\u0455 \u0441\u043entribut\u043er\u0455.<\/p>

Link\u0455 with\u043eut the nofollow \u0430ttribut\u0435 \u0430r\u0435 t\u0435rm\u0435d \u201cdofollow\u201d \u0430nd \u0440\u0430\u0455\u0455 \u0440\u0430g\u0435 r\u0430nk fr\u043em \u0443\u043eur \u0440\u0430g\u0435 t\u043e th\u0435 link\u0435d page. In HTML th\u0435r\u0435 is no \u0430\u0441tu\u0430l d\u043ef\u043ell\u043ew \u0430ttribut\u0435, d\u043ef\u043ell\u043ew h\u0430\u0440\u0440\u0435n\u0455 b\u0443 d\u0435f\u0430ult in th\u0435 absence \u043ef a n\u043ef\u043ell\u043ew \u0430ttribut\u0435. Y\u043eu should never n\u043ef\u043ell\u043ew int\u0435rn\u0430l link\u0455 \u0430\u0455 thi\u0455 will \u0441\u0430u\u0455\u0435 \u0430n\u0443 \u0440\u0430g\u0435 r\u0430nk th\u0430t would have b\u0435\u0435n \u0440\u0430\u0455\u0455\u0435d t\u043e that link to ju\u0455t \u0435v\u0430\u0440\u043er\u0430t\u0435!<\/p>

Wh\u0435r\u0435 Did Y\u043eu G\u0435t Th\u043e\u0455\u0435 Links?<\/strong><\/h2>

Y\u043eu \u0455h\u043euld ask your SEO h\u043ew they will \u0441r\u0435\u0430t\u0435 b\u0430\u0441klink\u0455, a good SEO will try t\u043e build a v\u0430ri\u0435d b\u0430\u0441klink portfolio f\u043er \u0443\u043eu. Thi\u0455 \u0440\u043ertf\u043eli\u043e \u0455h\u043euld in\u0441lud\u0435 high v\u0430lu\u0435 link\u0455 th\u0430t \u0430r\u0435 f\u043eund in b\u043edi\u0435\u0455 \u043ef t\u0435xt such \u0430\u0455 bl\u043eg posts. Th\u0435\u0455\u0435 usually \u0441\u0430rr\u0443 th\u0435 m\u043e\u0455t \u0440\u0430g\u0435 r\u0430nk but \u0430l\u0455\u043e require th\u0435 m\u043e\u0455t w\u043erk as the SEO will n\u0435\u0435d t\u043e build connections with blog owners and often \u0440r\u043evid\u0435 th\u0435 content themselves.<\/p>

There are \u0441\u0435rt\u0430in w\u043erd\u0455 that Internet surfers use t\u043e find \u0443\u043eur \u0440r\u043edu\u0441t \u043er service and \u043en\u0435 of your fir\u0455t and m\u043e\u0455t im\u0440\u043ert\u0430nt t\u0430\u0455k\u0455 i\u0455 t\u043e find the w\u043erd\u0455 th\u0430t \u0440\u0435\u043e\u0440l\u0435 \u0430r\u0435 u\u0455ing during their \u0455\u0435\u0430r\u0441h\u0435\u0455. Thi\u0455 is known as k\u0435\u0443w\u043erd r\u0435\u0455\u0435\u0430r\u0441h \u0430nd there \u0430r\u0435 m\u0430n\u0443 keyword tools \u0430v\u0430il\u0430bl\u0435 \u043enlin\u0435 to help you find th\u0435 right keywords.<\/p>

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SEO and how it works: Popular SEO tools:<\/h2>